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Addressable Event API

In this guide, you'll learn how to set up the Event Tracking or Postback using the Events API.

The Addressable Event API lets you track key actions on your platform—like page views, signups, and first time deposit—and set up proper attribution with or without the Addressable Pixel.

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Enabled By The Event API

By setting up the Addressable Events API, the following features become available depending your plan:

  • Campaign Manager – Understand visitor behavior, calculate ROAS, revenue tracking, and attribute conversions to your Paid Campaigns.

  • User Radar — Understand your users, enriched with Web2 attribution and Web3 on-chain activities.

  • Marketing Report – Understand the effectiveness of all your marketing efforts, even if it's not through Addressable.

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Getting Started

Within this section you'll find a easy to follow guide and multiple detailed reference documents for the API and attribution setup.

Step-by-Step (Recommended) Follow this guide for step-by-step instructions — Go to Guide

Additional Reference:

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