Event API Attribution

In order to have proper attribution after setting up the Events API, you need to do additional steps. There's a start-to-finish walkthrough that can be found here, otherwise continue to understand only the steps required to set up attribution after the Event API has been configured.

Path to Attribution Set up

(1) Recommended: Addressable Pixel + Postback API

• Use this if you can install the Addressable Pixel on your site.

• This is the recommended setup for campaign attribution and is the easiest to maintain.

• Next steps: Follow the guide

(2) Fallback: Postback API only (No Pixel)

• Only use this if you do not have a pixel set up on your Addressable account.

• Some organizations have compliance policies that restrict tracking pixels.

• If you have a true “no pixel” policy, follow the S2S-only setup.

• Next steps: Follow the guide