# Data Sources & Integrations

Addressable ingests and processes data across all user touch points to include:

1. [**Engagement data**](data-sources-and-integrations/engagement-data-tracking) **from your sites and apps**. Addressable supports a variety of methods to collect, process and present engagement data to best suite your business needs and set up (website, mobile and server to server APIs).&#x20;
2. [**Performance data**](data-sources-and-integrations/performance-data-tracking) **from your social and programatic campaigns.** Connect your Ad networks to allow Addressable to generate paid campaigns, track their performance over time and automatically optimize them to drive your goals.
3. **Full on-chain data of 7 EVM compatible blockchains**; Avalanche, Arbitrum, Optimism, Polygon, Etherium, Base, Binance Smart Chain.&#x20;

Together, these sources of data are the basis for user behaviour analysis & insights, market share, opportunities and trends, campaign optimization and impactful targeting.

<figure><img src="https://2800906092-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlmvdGU0ER07OAwIyiroz%2Fuploads%2FECO56nMxzgloVHTgvNzF%2FData%20%26%20Integrations.png?alt=media&#x26;token=d97e46dd-afda-4367-99b3-fb981e3d26f2" alt=""><figcaption><p>Data Sources &#x26; Integrations</p></figcaption></figure>
