# Performance Data Tracking

Connecting your Ad network account with Addressable provides you with the ability to:

* Configure and manage paid campaigns directly from your Addressable account.
* Target your Addressable audiences within the Ad network.
* Leverage Addressable's optimization engine to auto-optimize your campaigns in accordance with your objectives.
* Gain insights and advanced analytics about your audiences and their user journeys.



Addressable has quick and easy integrations for the following networks:

* [Twitter (X) Ads Integration](../twitter-x-integration)
* [Reddit Ads Integration](../reddit-integration)

