# Reddit Integration

Crypto businesses stand to gain significantly from Reddit's paid ads due to the platform's depth,  community framework, and user engagement. There are approximately 20k  highly engaged communities with 35M Redditors seeking and sharing crypto information and participating in various crypto discussions - offering an ideal environment for interactive and effective advertising. \
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When advertising on Reddit, crypto businesses can tap into a passionate user base, ensuring their messaging resonates with a highly relevant and interested audience, fostering engagement and growth.&#x20;

## Leveraging Addressable on Reddit

When you integrate your Reddit advertising account with Addressable, you can leverage Addressable audiences, optimization, insights and analytics to maximize the impact of your Reddit paid ads.&#x20;



## Reddit Integration Guide

{% @storylane/embed subdomain="app" linkValue="cgpxl8scd3vz" url="https://app.storylane.io/share/cgpxl8scd3vz" %}

1. Log into your Reddit Ads account
2. Select 'Account **›** Members' from the Dashboard drop down menu
3. Enter adrsbl@addressable.io in the invite email field
4. Assign Addressable the 'Creator' permission level and click 'Invite'

