User Overview

Gain insights on the enriched user profiles to enable precise retargeting, deeper insights, and understand your highest value users.

The User Overview in User Radar provides an aggregated view of your users, including who they are, how they are behaving, and how those behaviors change over time. This helps you identify patterns, monitor shifts, and make informed decisions without checking multiple reports.

There are two major sections one called "All Users" and another called "Known-Wallet Users". As described on the page in the helpful little (i) icons, All Users is defined as any users that has visited your platform, no matter if they have a wallet or not, if they're known or anonymous. This is in contrast to the Known-Wallet Users, which is only users who have either (a) connected their wallet to your platform or (b) are known within the Addressable network and visited your website.

Understanding 'User Status'

You will see the concept of New, Current, Returning (and sometimes Inactive) spread throughout User Radar. It's helpful to remember the defintion can be slightly different depending it's location.

If you're looking at a the KPI Cards, then we are saying the user was New or Returning within the selected time period (the date selector). Where as on the graph, we are saying a user was New on that specific day (or week, month, etc).

Additionally, all status are evaluated starting the day you set up your Addressable Pixel. Therefore no one who has visited your platform prior to the set up date can have any status other than 'New' on their first visit.

There are helpful (i) info icons spread throughout the page, that dynamically to explain to you exact what you're looking at.

Example Breakdown (for those who want to get nerdy):

If you select a timeframe of the "Last 90 Days" in the date picker, you've only had Addressable set up for the last 75 day, then we'd consider every single user as 'New'. You can easily over come this by shortening the timeframe to 30 days or less.

You might find some users are marked as returning in the chart, but there's no value in the KPI, this is a great example of how a user status changes every day and the KPI charts choose the first known status within the selected time period.

User Status Definition

User Status	KPI Card	Graph View
New	Unique users whose first visit in this period was their first-ever visit.	Users visiting your site for the first time on this day/week/etc.
Returning	Unique users who visited during this period after more than 30 days with no visits.	Users who visited on this day/week/etc. after more than 30 days with no visits.
Current	n/a	Users who visited on this day/week/etc. and also had a visit within the last 30 days.

By default, the Activity Window is set to 30 days, but can be changed as needed.

This setting should reflect how long you expect a user should be active for before becoming inactive. As well as at what point they're considered returning.

You can edit it by selecting "Configure Window" at the top (or Configure in the tooltip)

Dashboard Overview

All Users Section

All Users means any users who is considered anonymous or has an identified or connected wallet. This means, if they have a wallet or not, and if that address is known or not. This is all users and visitors who the Addressable Pixel has seen on your platform.

KPI Cards

• Unique New Users

  • Unique users whose first visit in this period was their first-ever visit seen by the Addressable Pixel.

  • Remember, a user can visit multiple times, thus be multiple statuses in the Chart, but a single status here in the KPIs.

  • See deep dive into User Status for more info.

• Unique Returning Users

  • Unique users who visited during this period after more than 30 days with no visits. This is based on the customizable Activity Window, see callout below.

  • See deep dive into User Status for more info.

• Conversions / Revenue

  • Depending if you have Revenue configured, you will see the Total Revenue within the time period selected, otherwise we will show you the total number of conversions.

  • We also will show you the number of users who contributed to those conversion or revenue events.

• Identified Buying Power

  • This is the total sum of the wallet balances in USD for all of the Known-Wallet Users who have visited within the time period selected.

  • We also show the average wallet balance based on that total.

Users By User Status Graph

This is a chart that shows user who had an activity on a given day (or week, month, etc) and the User Status of that user. See deep dive into User Status for more info.

• All Users

  • Count of any user who visited on a given day. This includes all users (and visitors): wallet, without wallet, known, and anonymous.

• Revenue

  • Total revenue for a given day from any user (all users) who completed an event resulting in revenue. As you'd expect, you need to have Revenue configured.

  • While the user status are the same defintion, this graph shows dollar amounts from those groups.

Known-Wallet Users Section

Known-Wallet Users means a user (a) who connected their wallet to your platform or (b) was identified by the Addressable’s Wallet Match. These are users who we know the wallet of and therefore can fully enrich across web2 and on-chain.

Users by Primary Country

This graph shows the percentage of wallet-known users by their primary country only. The primary country is the most frequented country we've seen this user connect from.

Users with Suspicious Activities

This graph shows of all the Known-Wallet users that visited your platform, the percentage of wallet-known users that show activities considered suspicious.

It will always show 100%. If you see select bars that are disabled (grayed out), this is due to a lower data point and avoids misleading visuals.

In order to be considered a Suspicious Activities, the user has been identified as a suspicious because (a) they have connect >=30 different wallets, (b) When a wallet is tagged as Phishing or Scam by Etherscan or (c) When a wallet is tagged by OFAC's Sanctions List (via Etherscan)

Users by Cohorts

This graph shows the percentage of wallet-known users in each cohort by popularity. The full list of cohort tags and their definitions can be found on the User Profiles page.

As a reminder, a single user can have multiple cohorts and therefore can be counted multiple times in the percentages.

Users by Balance Distribution

Percentage of wallet-known users by their wallet balance group

• $0 (No Balance)

• $0 - $1K

• $1K - $10K

• $10K - $100K

• $100K - $1M

• >$1M (Whale)

Note: Any icon or tag for Whale, is derived from the user's wallet balance being in the >$1M group..

Recently Converted Users

List of the latest users (up to 10) who converted and is ordered by most recent conversion event. You can click any user to be brought to their full profile on the User Profile page.

Top Converters

Leaderboard of the top converted users (up to 10) and is ordered by most conversion events. You can click any user to be brought to their full profile on the User Profile page.

Top Revenue Makers

Leaderboard of the top revenue-generating users (up to 10) and is ordered by most conversion events. You can click any user to be brought to their full profile on the User Profile page.