# User Profiles

User Radar shows all known-wallet users that have **visited** your platform and either (a) their wallet is known by Addressable or (b) they connected to your platform. User Radar enables precise retargeting and re-engagement of your most valuable users.

**Each user profile is enriched** by Addressable with both off-chain data captured from your platform (such as country, language, and campaign details) and on-chain data (including top holdings, blockchain type, and wallet age), providing deeper insight into wallet behaviors and characteristics across multiple channels.

## Overview of Page

### Known-Wallet Users <a href="#h_d4beb6072e" id="h_d4beb6072e"></a>

Each column has a definition that can be viewed by either hovering the the info icon (a circle with an `i` in it) on the table, under the Field name when selecting a filter, or by pressing the "Columns" button.

#### All Column & Profile Views

**Some columns are not in the table** by defaul&#x74;**,** but can be made visible in one of two ways:

1. Click on the Addressable ID for that row and a sidebar will open showing all the info for that user
2. Click on Columns on the top right of the table, check what you're interest in, and add it into the table

#### **Note on Columns** Definitions

There are definitions for every column and most major components baked into the page. Therefore some columns excluded from this page.

**To see the definition:** When you see a column name in the table or the column picker popup, there's an info icon (`i` with a circle around it) that you can hover on to see the full description.

#### Group By Function & Defaults

By default, the '**Group By' is set to Profile Stages** — see definitions below. You can remove this behavior or change it to a different column by selecting the dropdown menu.

#### **`Profile Stages` Column**

The Profile Stage indicates how much is known about a profile and whether their wallet is known to you.

<table><thead><tr><th width="236.1982421875">Profile Stage</th><th>Description</th></tr></thead><tbody><tr><td>Identified Profile</td><td>The user’s wallet is know by Addressable, but they haven’t connected their wallet on your platform, so their wallet address is not shared with you.</td></tr><tr><td>Connected Profile</td><td><p>The user connected their wallet directly on your platform,</p><p>so their wallet address is available to you.</p></td></tr></tbody></table>

#### **`User Status` Column**

Where the user is as of *Today* in the active lifecycle of your platform.

<table><thead><tr><th width="196.66690063476562">User Status (Table)</th><th>Description</th></tr></thead><tbody><tr><td>New</td><td>As of today, the user’s visit is their <strong>first-ever</strong> on your platform</td></tr><tr><td>Returning</td><td>As of today, the user recently came back after more than 30 days with no visits. </td></tr><tr><td>Current</td><td>As of today, the user’s last visit was within the last 30 days.</td></tr><tr><td>Inactive</td><td>As of today, the user hasn’t visited in over 30 days.</td></tr></tbody></table>

{% hint style="info" %}
**By default,** the **Activity Window** is set to **30 days**, but can be changed as needed.

This setting should reflect how long you expect a user should be active for before becoming inactive. As well as at what point they're considered returning.&#x20;

You can edit it by selecting "**Configure Window**" at the top (or Configure in the tooltip)
{% endhint %}

#### **`Suspicious Activities` Column**

Whether or not this User Profile was seen doing suspicious activities.

<table><thead><tr><th width="222.7393798828125">Activity</th><th>Description</th></tr></thead><tbody><tr><td>No Suspicious Activities</td><td>The user profile has no activities that match any of the below and therefore is considered to be not suspicious.</td></tr><tr><td>Suspicious Activities</td><td>The user has been identified as a suspicious because (a) they have connect >=30 different wallets, (b) When a wallet is tagged as Phishing or Scam by Etherscan or (c) When a wallet is tagged by OFAC's Sanctions List (via Etherscan)</td></tr></tbody></table>

#### **`Wallet Domain` Column**

If the wallet has a NFT domain associated with it, we will present it in the table under Wallet and in filters list under Wallet Domain. We support the following services:

* **ENS** (Ethereum)
* **Base Name Service** (Base)
* **SpaceID** (Binance & Arbitrum)
* **Unstoppable Domains** (Polygon)
* **Freenames** (Polygon)

#### **`Cohorts` Column** <a href="#cohort-def" id="cohort-def"></a>

Cohort tags highlight an wallet's average activity overtime. The tags are applied when averages meet established thresholds and could change with time. All of these must be true at least once in the last 30 days.

| Tag                           | Description                                                                                                                                 |
| ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| Swapper                       | When a wallet has a high number of Swap-based transactions on a specific chain.                                                             |
| Loan Taker or Borrower        | When a wallet has a high number of Loan-based transactions on a specific chain.                                                             |
| Staker                        | When a wallet has a high number of Staking-based transactions on a specific chain.                                                          |
| L2 Users                      | When a wallet has a high number of transactions on Layer 2.                                                                                 |
| Liquidity Provider            | When a wallet has a high number of Liquidity-based transactions on a specific chain.                                                        |
| Bridge User                   | When a wallet has a high number of Bridge-based transactions on a specific chain.                                                           |
| Developer                     | Holders of NFT associated with developers, such as ETH Denver, Developers Guild, etc.                                                       |
| Airdrop Farmer Bots           | When the same user has connect at least 30 different wallets.                                                                               |
| DAO Voter                     | When a wallet history show that they have voting transactions                                                                               |
| Frequent Conferences Attender | When a wallet has minted at least 3 POAP NFTs                                                                                               |
| Long Term Asset Holder        | When a wallet has a holding that's >50% of their ERC-20 tokens longer than the token's average (Stablecoin excluded)                        |
| High Volume Trader            | When a wallet that exceeded $100,000 in weekly trading volume for at least 25% of weeks since first transaction till now for the last year. |
| CEX Users                     | When a wallet has received funds from CEX (Centralized Exchanges)                                                                           |
| Phishing/Scam                 | When a wallet is tagged as Phishing or Scam by Etherscan                                                                                    |
| Sanctioned/Blocked            | When a wallet is tagged by OFAC's Sanctions List (via Etherscan)                                                                            |
| Quester                       | When a wallet has made >=5 quest events in the last 2 years with platforms such as Galxe, Layer3, QuestN, or Rabbithole                     |
| Memecoin Early Adopter        | When a wallet has interacted with at least 5 memecoins within a week of a coin’s launch                                                     |
| Gambler                       | When a wallet has withdrawn funds from Stake, Shauufle, or Rollbit (on Ethereum) and sign bets on Polymarket (on Polygon)                   |
| Gambling High Roller          | When a wallet has withdrawn >$50K USD from Stake, Shauufle, or Rollbit (on Ethereum) and sign bets on Polymarket (on Polygon)               |

If you have any additional questions, please let us know.<br>
User Status (Table)	Description
New	As of today, the user’s visit is their first-ever on your platform
Returning	As of today, the user recently came back after more than 30 days with no visits.
Current	As of today, the user’s last visit was within the last 30 days.
Inactive	As of today, the user hasn’t visited in over 30 days.
Activity	Description
No Suspicious Activities	The user profile has no activities that match any of the below and therefore is considered to be not suspicious.
Suspicious Activities	The user has been identified as a suspicious because (a) they have connect >=30 different wallets, (b) When a wallet is tagged as Phishing or Scam by Etherscan or (c) When a wallet is tagged by OFAC's Sanctions List (via Etherscan)