Data Sources & Integrations
Find out which integrations you need to get started and leverage our advanced tools
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To be approved on Twitter (X) Ads and Programmatic Display, ads must follow specific creative guidelines to ensure quality and compliance.
These guidelines include technical creative specifications such as high-resolution images or videos that are clear, without excessive text or pixelation. Text should be concise and relevant to the audience, with any legal disclosures clearly visible.
Additionally, landing pages must align with ad content and load quickly for a seamless user experience.
By adhering to these standards, advertisers enhance the likelihood of approval and maximize audience engagement.
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A simple text ad, with all the elements of a standard Tweet, including likes, replies, favorites and Retweets. Tweet copy: 280 characters. Note: each link used reduces character count by 23 characters, leaving 257 characters for Twitter copy.
Showcase your brand, product, or service with a single photo. Easy to create and can support multiple objectives. They can be Retweeted, replied to, and liked, and they’re marked as “Promoted”.
Tweet copy: 280 characters. Note: each link used reduces character count by 23 characters, leaving 257 characters for Twitter copy. File types: PNG and JPEG are recommended. BMP or TIFF files are not supported. GIFs uploaded will render as a static image. File size: Max 5MB
Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 1.91:1 or 1:1
App title: Truncated at 200 characters. Included from app store; not customizable.
Call to Action: Install, Open, Play, Shop, Book, Connect, and Order
Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio.
Aspect ratio: 1.91:1
Conversation Card (original Tweet in timeline)
Tweet copy: 280 characters (same as above)
Hashtag: 21 characters, including the hashtag character
Pre-populated user Tweet (once user clicks on the CTA)
Tweet copy: 256 characters
Headline: 23 characters
Thank You Tweet (after user has Tweeted out the Tweet)
Thank you text: 23 characters
Thank you URL (optional): 23 characters
Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 1.91:1 or 1:1. However, 1:1 will crop to 1.91:1 in mobile timeline.
GIFs are not supported at this time.
Tweet copy: Polls can include up to 280 characters of Tweet copy that appear above the image.
Poll options: 2-4 custom poll options Once you’ve written your copy and added an image, you can add two to four custom poll responses to create your poll.
Poll copy: 25 characters each Each poll option can include up to a maximum of 25 characters of text (which do not count against the 280 you can include in Tweet copy).
Image size: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 1.91:1 or 1:1
Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Up to two lines of text are rendered on the card title; any text beyond that is truncated with an ellipsis. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
URL: must begin with http:// or https://
Image size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1200 x 628 pixels is recommended for 1.91:1 aspect ratio. Larger images will be better optimized for when users click to expand images.
Aspect ratio: 1.91:1 or 1:1. Please note that the legacy composer supports any aspect ratio between 2:1 and 1:1.
Capture attention and tell a strong story with a visually engaging video ad. Video Ads allow you to showcase your brand, product or service and bring them to life through video.
Tweet copy: 280 characters.
Note: each link used reduces character count by 23 characters, leaving 257 characters for Twitter copy)
File types: MP4 or MOV
File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB. Video length: 15 seconds or less is recommended. Up to 2:20 is supported. (Select advertisers are eligible to request an increase up to 10 minutes; however, we advise videos to be 9:55 to account for a range of video files). Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left hand corner. Prominent product placement is highly recommended for driving product consideration. Captions: Closed captioning or text overlays are strongly recommended. Video bitrate: 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p. Frame rate: 29.97FPS or 30FPS. Higher is acceptable (support up to 60FPS). If the available video has a lower frame rate don’t try to “upsample” it. Audio codec: AAC LC (low complexity) Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space. Thumbnail: - Supported files: PNG or JPEG - Aspect ratio: recommend matching sizing of the video - Max size: 5MB Looping: Videos will loop if the video length is under 60 seconds.
Video size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio. 1920 x 1080 pixels is recommended for 16:9 aspect ratio. Larger videos will be better optimized for when users click to expand videos. Aspect ratio: 16:9 or 1:1. Please note that the legacy composer supports any aspect ratio between 2:1 and 1:1.
Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 16:9 or 1:1
Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Up to two lines of text are rendered on the card title; any text beyond that is truncated with an ellipsis. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.
URL: must begin with http:// or https://
Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 16:9 or 1:1
App title: Truncated at 200 characters. Included from app store; not customizable.
Call to Action: Install, Open, Play, Shop, Book, Connect, and Order
Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio.
Aspect ratio: 16:9
Conversation Card (original Tweet in timeline)
Tweet copy: 280 characters (same as above)
Hashtag: 21 characters, including the hashtag character
Pre-populated user Tweet (once user clicks on the CTA)
Tweet copy: 256 characters
Headline: 23 characters
Thank You Tweet (after user has Tweeted out the Tweet)
Thank you text: 23 characters
Thank you URL (optional): 23 characters
Video size: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio: 16:9 or 1:1. However, 1:1 will crop to 16:9 in mobile timeline. GIFs are not supported at this time.
Tweet copy: Polls can include up to 280 characters of Tweet copy that appear above the video.
Poll options: 2-4 custom poll options Once you’ve written your copy and added your video, you can add two to four custom poll responses to create your poll.
Poll copy: 25 characters each Each poll option can include up to a maximum of 25 characters of text (which do not count against the 280 you can include in Tweet copy).
Poll duration: Select a time between a minimum of 5 minutes and a maximum of 7 days.
Carousels give marketers up to 6 horizontally swipeable images or videos to showcase multiple products or promotions, advance a narrative across several visuals, and highlight the most exciting features of a product.
Number of slides: 2-6 (Images or Videos)
Media size
Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio. 800 x 800 pixels is recommended for 1:1 aspect ratio.
Aspect ratio
Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.
Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.
For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset).
Link: One web or app destination for single-destination Carousels. Up to six unique web destinations for multi-destination Carousels.
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We are able to run a variety of Display, Video and wider channel formats upon request. We generally advise the below steps for best practice:
Localized language creative where possible
Including a clear call to action
Do not overload the creatives with information - this needs to be restricted to keep the messaging clear
Keep the amount of creative variant to a minimum. Several variants can help creative testing, going overboard might dilute delivery and hurt the significance of learnings/insights
For multi product campaigns consider the use of a DCO provider - allowing for a scalable product feed and dynamic creative features
Creative sizes: 300x250, 320x50, 728x90, 160x600, 300x600, 970x250, 320x480
File types: .jpeg (jpg), .png, .gif or 3rd party adserved creatives File size: Initial load - 5kb. Max - 200kb Animation: Max 30 sec Other: Tablet creatives to be MRAID v1 and v2 supported
We accept raw and adserved creatives from select adservers (AdForm, DCM, Sizmek, Flashtalking). All HTML5 creatives need to be adserved.
File types: .mp4, .mpg, .mov, .webm, .ogv, .mpeg, .m4v, .mkv
Max size: 100mb
Sampling rate: 40,000 Hz (Standard) or 96,000 Hz (Professional)
Bitrate: (Low 240P) 300-2000 kbps (1080P Full HD)
Resolution: 1080P (Full HD) recommended
Video Codec: When using teh MP4 video format - H.264 recommended
Aspect Ratio: 16:9 recommended, 4:3
Recommended size: 1920x1080px, 640x480px
Minimum size: 640x360px, 480x360px
The technical ads specifications are downloadable as PDF here:
Addressable is the leading Web3 growth platform dedicated to revolutionizing digital marketing by bridging the gap between Web2 and Web3 and empowering Web3 companies with data-driven insights and user friendly marketing solutions to optimize strategies, enhance user acquisition, and drive sustainable growth.
Our solution suite provides advanced tooling for user aquisition, deep funnel attribution and optimized ad spend. By collecting and processing data from all user touch points, Addressable empowers marketers with actionable insights to drive growth, increase revenue, and lower customer acquisition costs (CAC).
Our platform's innovative approach allows our clients to plan and execute their growth strategies and measure success with unparalleled accuracy and ease.
The Campaign Performance Dashboard offers a detailed overview of each Addressable campaign. This dashboard is designed to simplify your campaign analysis process, providing a clear, aggregated view of all crucial performance metrics. The Dashboard is composed of different analytic representations to cover high level, in depth and over-time views of your campaign results:
Over-time Performance Graph - A visualization of your significant conversion metrics and KPIs over time, providing you with trend analysis in a comparative view.
Segment Breakdown Table - A deep dive into the performance of each targeting parameter (geolocation, gender, creative, etc.) across your conversion metrics, identifying high performing segments to keep and low performing ones to exclude.
Funnel Analysis - A visualized sequence of events detailing the user's experience on the path to conversion, and revealing "leaks" causing user loss before they reach the conversion destination.
In addition to the campaign’s performance, the dashboard also provides a bird's-eye view of the campaign configuration (targeted audience, budget, geolocation, etc.) and a log of Addressable+ optimization activities available under the Campaign Summary tab.
The Performance Over Time graph provides a visualization of your KPIs in a comparative view and it is a great tool for trend comparison in order to:
Track the percentage of change for any metric from the previous date range. By default the dashboard is set to a last 7 days view, and so the percentage of change is in comparison to the week before last. If you were to change the date range, the percentages will recalculate in accordance with the selected date range.
Compare the trend of multiple metrics. While each metric may be on a different scale (impressions in the thousands, conversions in the hundreds etc.), the trend comparison helps reveal patterns of change. For example, what happens when you increase the daily budget, or when you remove an underperforming creative.
You may select up to 5 different metrics for trend comparison. The list of available metrics depends on the data integrations you have set up with with Addressable and the corresponding Ad networks. Learn more about our data sources and integrations.
The segment breakdown allows you to deep dive into how your targeting parameters are performing across KPIs. For instance, a segment (e.g a particular country) leading in CTR might be lagging in Engagement. This is especially useful in pinpointing segments that can be removed, and those we may want to keep and double-down on.
Funnel analysis is used to visualize, measure, and understand key user behavior throughout the customer journey. Funnel analysis visually alerts you when something isn’t right, so you can make the necessary adjustments to keep your users on their path to conversion.
Although every business has unique goals, funnel analysis is usually implemented to:
Improve conversion. Funnel analysis enables you to find out what’s preventing users from reaching your goal. Each stage of the funnel poses opportunities for a smoother, more personalized journey to the end of the funnel. If there is a significant drop in users between specific funnel stages, you’ll know where to focus your efforts and further analysis.
Align marketing and product goals. Marketing teams typically aim to convert new users and re-engage old ones, while product teams focus on user retention. The campaign funnel analysis allows to both share insights on the full user journey, and to create a cohesive user experience starting from the Ad and continuing to the product. If users respond well to a part of the marketing funnel, they’re more likely to stay on-board when the product funnel offers a similar value.
You can configure your funnel analysis stages by adding and arranging up to 7 metrics. The list of available metrics depends on the data integrations you have set up with Addressable and the corresponding Ad networks. Learn more about our data sources and integrations.
The campaign summary tab provides a high-level view of the campaign set up and optimization activities divided into:
Addressable+ activity log - Here you can track the cadence and actions of our automatic optimization engine.
Configuration details - Here you can quickly review the campaign settings (budget, audience, geolocations, schedule, etc.)
Keep in mind that Addressable campaigns are not editable once launched. Once we initiate a campaign, any configuration changes would require creating a new campaign, or in some cases a direct edit on the corresponding network (you may reach out to your Customer Success Manager for further details and best practices).
The Twitter (X) campaign creation process is divided between Addressable and Twitter (X); On Addressable, you configure the campaign and save it as a 'Draft'. You are then redirected to your Twitter (X) Ads account, where you select/build the creative ad content within the draft campaign, and launch.
Running Addressable campaigns on Twitter (X) requires an authorized X-Ads account and completing the X integration.
Select your target group. Pick one of your pre-defined audience groups.
Select your campaign objective. Addressable campaigns are objective based, meaning they are optimized towards a particular goal. You can set a general goal such as maximizing your Ads reach or getting people to engage with your post. You can also select a particular event, such as website signup or app install, as your campaign goal and optimization metric. The list of available metrics for optimization depends on the data integrations you have set up with Addressable and the corresponding Ads networks. Learn more about our data sources and integrations.
Select your funding source & define the campaign budget. You can set multiple payment means on Twitter (X) and/or with Addressable, and specify a payment method at the campaign level. You can also limit the daily and total spend of your campaign.
The Addressable+ optimization engine requires a minimum of $150 daily budget in order for the campaign to generate enough data for optimal operation.
Schedule the campaign timeframe.
Select geolocations. Note, crypto ads are subject to country/state policy and will not run in locations for which you are not pre-approved by Twitter (X).
Name your campaign. Addressable will automatically add the prefix 'AddressableAI' to the campaign name. You will see this prefix on your Twitter (X) Ads account so you can easily identify Addressable managed campaigns among your other campaigns.
Save as draft. Initially, your campaign will receive a 'Pending' status while it is being generated on Twitter (X). This takes a few moments, after which the status changes to 'Draft'.
Create your Ad. The campaign is pre-configured for best practice settings by Addressable. All that is left to do is to follow the X wizard steps to attach creatives to the 'Draft' campaign.
Launch campaign. Once your campaign is launched, you can return to Addressable to track your campaign's performance.
The Audience Dashboard is where you explore the characteristics of any audience. These include on-chain attributes such as wallet balance distribution, last on-chain activity and assets held by this group of users. The dashboard also includes off-chain characteristics, such as Twitter (X) influencers the users in this group are following, and fields of interest they exhibit on social networks.
The Audience dashboard is generated for each saved Audience and updates every time you reload the dashboard page.
You can upload any audience group created on Addressable as a Custom Audiences to your Twitter (X) ads account. This allows you to create specific user groups that can be used for retargeting, exclusion, and/or expansion of paid-ads campaigns.
When you upload a Custom Audience, there's an initial processing period (that can take up to 48 hours), where Twitter (X) validate internal parameters for every user in this group (such as when they were last active on Twitter (X) and wether or not they opted in/out of ads on the platform). This allows Twitter (X) to then serve your ads to the validated accounts.
It is possible that not all of the users in your Custom Audience will pass the internal validation process. That is why you may notice that the final Custom Audience size is smaller than your originally uploaded list. If there are less than 100 users that pass the validation process, the audience will receive an "Audience too small" status. In these cases, Twitter (X) makes the Custom Audience unavailable for targeting to align with the user privacy policy.
To target or exclude the users in your Custom Audience, navigate to the Audiences module within the Targeting section of the campaign form on Twitter (X). After selecting include/exclude, search or browse the List dropdown to find the specific audience that you need. As a reminder, only audiences with the 'Ready' status in the Audiences Manager will be available here.
Once you’ve done adding your Custom Audiences, complete the remaining campaign setup steps and launch!
To review your audience configuration or check the status of an audience upload to Twitter (X), switch over the the Summary tab. Here you will find your selected categories, smart contracts and/or any filter conditions that were set for this segment. You will also see the history and status of this audience upload to Twitter (X).
An audience is a group of users who share common attributes (behavior, location, interest, balance and so on). Audiences are based on user activities and characteristics, as opposed to targeting parameters which define when and where to deliver a promoted post or a banner.
You can create audiences in order to:
Explore the characteristics and behaviors of an interest group.
Target audiences across social platforms & display campaigns.
Analyze campaign results based on audience groups (for example, see which audiences your converted users fall under).
The Audience feature is composed of three parts:
Addressable allows you to run campaigns across multiple channels such as social and programmatic display networks. All campaigns are created & managed under a single screen - .
Regardless of where you will be running your campaign, Addressable has streamlined the campaign creation process into three main steps; network selection, campaign setup and content upload. There are, however, slight variations for each channel:
The Audience builder provides the tools and context to identify a group of users sharing common on-chain and off-chain attributes. The builder is composed of two parts:
The audience definition widget - Allowing you to create a segment group by selecting a set of conditions:
Smart contracts they interacted with, and/or
Out-of-the-box proprietary categories they belong to, and/or
A set of behavioral and situational filters to further optimize the audience.
Targeting insights (right hand) panel - calculated in real time, the audience's reach potential when targeted on the ad network, their overall buying power, and geo-distribution.
Name your audience (mandatory) - Give your audience group a descriptive name that will help you recognize it later.
Define the audience group - Select the smart contract(s) they interact with, or an Addressable pre-built category reflecting a common behavior or user characteristic (e.g. power traders, strategy gamers).
Optimize your audience group - Further define your audience by adding conditions to include:
Specific blockchains
Last blockchain activity - use this to create a cut-off date to only include users who have been active on-chain after a certain date.
Balance - you can chose to filter out users based on the value of assets they hold in their wallets at the time of audience creation.
Coin - you can further refine your audience by defining specific token/s they should be holding (at the time of the audience creation).
NFT assets - use this to filter users who have a particular asset and number of units.
Save. Once saved, you can select this audience for targeting when you create a campaign, visit the audience dashboard for insights and analytics, track the audience’s impact on your business and industry within your dashboards.
During the audience creation process, Addressable offers similarity based recommendations for each selected contract. Unlike simple similarity recommendations such as “users who bought X, also bought Y”, Addressable’s algorithm considers similarities between contracts as well as similarities between users (wallets) to identify corresponding behavioral patterns. Therefore, users of your selected contract, are not necessarily users of the offered contract, but their on-chain behavior is similar in pattern and purpose.
Each time you select a particular contract, Addressable’s recommendation engine, calculates its similarity to all other on-chain addresses and offers the top most similar contracts as recommendations.
This is an overview of all the audience groups you have created within a single screen. You can search, filter and sort your audiences by name, status and even the contracts the audiences are based on.
Click on any audience to dive into the Audience Dashboard, where you can explore the audience’s specific on/off-chain characteristics.
Hover over any row to reveal the additional actions menu directly on your audience management page:
Dashboard - redirecting you to the audience dashboard, which contains a full characteristics breakdown.
Edit - to edit your audience parameters.
Duplicate - allows you to copy the parameters of an existing audience into a new one, continuing to fine tune from that point.
Rename - you can change the name of an audience at any point, including audiences that are currently used in live campaigns.
Delete - delete an audience and remove it from the list.
Addressable's dashboard templates provide ready-to-use, customizable tools to quickly access the insights needed to enhance marketing strategies and drive results.
The template gallery provides a selection of out-of-the box dashboards. Simply click on 'Request a Dashboard', and we will customize the selected template to your business and particular points of interest.
Switch to X-Ads to finalize your campaign. Once the campaign status turns to 'Draft', head over to the campaign on your Twitter (X)-Ads account. Click on additional actions ( ) and click on 'Go To Twitter' ( ) . This will open your campaign on X-Ads in configuration mode.
| Element | Description | Notes/Clarifications |
|---|
- An aggregated view of all your audiences in a single table.
- A user segment builder where you create an audience by defining various rules and conditions.
- This is where you explore the on/off-chain characteristics of your audience.
| Column | Description | Notes |
|---|
Wallets | Number of wallets that have interacted with the selected smart contracts comprising the audience group |
Social Accounts | The number of Twitter (X) handles that were 'matched' to the wallets in this audience group |
Balance | The current aggregated value of holdings for this group of wallets |
Top Locations | The geo-distribution of 'matched' social accounts across the world |
Wallet last Activity | Distribution of the last time these wallets were active on-chain |
Wallet Balance distribution | A pie chart distribution of wallets according to the value of assets they hold at the time of audience creation |
Top Tokens/Top NFTs | A distribution of tokens and NFTs that these users are currently holding in their wallets |
Top followed influencers & businesses | Popular Twitter (X) influencers followed by the users in this audience | Based on the wallets that were 'matched' to social profiles |
Topics & interests | Identified interests and/or self attestations of users from this audience on Twitter (X) | Based on the wallets that were 'matched' to social profiles |
Name | A descriptive title for your audience | An audience does not require a unique name |
Size | The number of wallets that met the parameters set when the audience was created |
Social Accounts | The number of Twitter (X) handles that were 'matched' to the wallets in this audience group |
Status (custom audience only) | Processing - Custom audience is being uploaded to Twitter. Failed - Custom audience upload failed. Too Small - Custom audience is too small to target on Twitter. Ready - Custom audience is ready for targeting on Twitter. |
Contracts | The smart contracts that were used to build the audience |
Last modified | Date and time of the most recent audience edit |
In Campaign | Indication that an audience that has been used for a targeted ads campaign (regardless of the campaign's status) |
Twitter Expiration (custom audience only) | The date of expiration of a custom audience on Twitter (X) |
The Addressable Attribution Engine is designed to determine the most relevant marketing channel for each tracked user interaction. It processes data from multiple sources, resolves identities across platforms, and classifies traffic into predefined channels using structured rules and prioritization.
This document outlines the logic of the engine and explain how it works.
Addressable employs various tracking methods to monitor user sessions and the events they perform on your website. If individual user tracking is not permitted due to cookie policies or similar restrictions, Addressable calculates a user fingerprint using technical attributes and assigns it to an individual user or group.
The engine resolves user identities across multiple platforms and sessions by using unique identifiers and clustering them to create an AddressableID for the user or group. This process ensures accurate attribution of user interactions, even when they span multiple sessions or devices.
Identity data is carefully mapped to maintain consistent tracking of users. Parameters such as session duration and bounce rate are constructed, enabling the interface to display all events at a distinct user level.
Note: In case tracking is prohibited by your organization policy, please contact your account manager for adjusting the above behavior.
The engine classifies each interaction into one of the predefined marketing channels based on UTM parameters, referrer information, and campaign data (See how classification works)
Direct Traffic: Identified when no UTM parameters or referrer data is present.
Display Advertising: Recognized through specific UTM parameters or using internal mapping in case Addressable Display campaign was used.
Paid Social: Includes traffic from social platforms like X and Reddit, identified via UTM parameters and platform-specific identifiers.
Organic Search: Traffic from search engines without paid advertising.
Paid Search: Traffic from search engines that is a part of a paid campaign with a UTM Term parameter.
Referrals: Traffic from external domains that act as referrers.
Email Marketing: Traffic originating from email campaigns.
Other Campaigns: Captures traffic not fitting the above categories but containing UTM parameters.
Custom logic ensures that traffic misclassified initially (e.g., due to missing UTM parameters) is reassigned to appropriate channels based on referrer data and context.
Note: Customers are responsible for ensuring the correct setup of UTM parameters for accurate tracking and channel mapping. Misclassifications may occur if UTM parameters are used incorrectly.
Note: To accurately map X campaigns created through the system to the Paid Social category, customers must use the correct UTM parameters as recommended by the system during campaign generation.
The engine applies a first-touch attribution model with prioritization rules to determine the most impactful channel for each interaction:
Channels are ranked by relevance (e.g., Paid Social, Display, Paid Search prior to Direct Traffic).
For each user session, the first interaction from a high-priority channel is selected as the attributed channel.
If multiple channels are eligible in a single session, the first channel in selected resolve ties.
In a typical scenario, a user will have multiple sessions, with each session potentially attributed to a different channel. For example, the user journey begins with encountering the brand's landing page during an Organic Social campaign or Organic Search. This often prompts the user to visit the website to learn more about the brand.
However, purchases rarely occur during the first session. Instead, users are likely to return directly to the website in a subsequent session or through another interaction, such as a Display brand awareness campaign or an affiliate referral, before completing their purchase.
Multiple touch-points play a critical role in guiding users down the funnel, and our attribution engine accounts for this behavior. The engine uses a first-touch attribution approach within a 30-day window, classifying the channel through which Addressable first tracked the user.
For example, if a user views a Display Ad as part of a brand awareness campaign, visits the website Directly without taking any action, and then re-engages a week later by clicking on an Organic Social tweet on X, connecting their wallet, and completing a purchase, our attribution engine attributes the conversion to the Display channel.
This approach ensures that the initial point of contact, which plays a crucial role in driving user awareness and engagement, is recognized in the attribution model.
The final output of the engine includes detailed attribution metrics for each user interaction:
Attributed Channel: The primary marketing channel responsible for driving the interaction.
UTM Parameters: Campaign, source, medium, and term details associated with the session.
Referrer: The external site or platform that directed the user to the interaction.
Campaign Details: Specific information about the campaigns, including platform and creative identifiers.
These outputs enable marketers to analyze performance and optimize their campaigns effectively.
Your website or app traffic can originate from various sources. Our Marketing Overview report can help you understand your website traffic sources. To better understand this, it is common to categorize these sources into eight marketing channels:
Traffic that comes from users entering a website’s URL directly into their browser, accessing it via saved bookmarks, or clicking a direct link from outside the browser (e.g. Microsoft Word or an app). Direct traffic often indicates awareness or affinity for the website, making these visitors among the most loyal and engaged. Note: This metric helps assess a website’s brand strength in terms of awareness and demand.
Traffic sent from one website to another via a direct link. This includes visits from affiliates, content partners, direct media buying, or news coverage. Websites receiving significant referral traffic often have strong affiliate strategies or substantial media exposure. Note: Use the referral drill-down in our product to identify which affiliates are driving traffic to your website.
Traffic from unpaid (organic) search engine results, such as Google. Websites generating substantial organic search traffic are likely optimizing for high search rankings (SEO). These visits often come from high-intent users, with engagement rates significantly above average.
Traffic from search ads on platforms like Google or Bing. Websites with significant paid search traffic are investing in advertising to enhance brand awareness and reach relevant audiences. Paid search campaigns target high-intent users, often resulting in higher conversion rates. Note: Use the paid search drill-down in our product to see which keywords drive the most traffic to your website.
Traffic originating from email clients (e.g., Gmail, Yahoo) when users click on links in emails. For instance, traffic from the referring domain "gmail.com" is categorized as email traffic. Websites with substantial email traffic likely maintain a loyal customer base engaged via mailing lists.
Traffic generated from display or video ads served through known ad platforms like DoubleClick or AdForm. Websites with high display ad traffic are leveraging ad budgets to increase brand visibility and attract relevant users. Note: Use the display channel drill-down in our product to identify campaigns driving high-quality traffic to your site.
Traffic from non-paid social media interactions, such as clicks on shared links or content posted on platforms like X or Reddit. Websites with consistent organic social traffic likely have a loyal and engaged community. This traffic is often driven by viral content, such as articles, memes, or images. Note: Use our Marketing Overview report to analyze which social networks drive the most traffic and what type of users engage with your organic social posts.
Traffic from paid ads on social media platforms like X or Reddit. Note: Use our paid social drill-down to identify campaigns that drove relevant users to your site. Analyze audience performance and optimize campaigns for better results.
Addressable classify marketing channels using the following technical attributes:
UTM parameters are five types of URL parameters used by marketers to track the performance of online marketing campaigns across various traffic sources and publishing platforms.
The parameters are:
A referrer is the URL of the web page a user visited immediately before navigating to the current page. In simpler terms, it indicates the source or origin of the traffic that brought a visitor to a specific page.
While UTM parameters must be defined manually by the user, the referrer is automatically populated by the browser and provides information about the originating website.
For example, if you search for something on Google and click on one of the organic results, the referrer will be "Google," but there will be no UTM parameters included.
This API retrieves user audience information for your social logins, enabling you to offer enhanced personalized experiences to your customers across touch points.
Here are some of the main benefits of using Audience Anywhere:
Fine tune your landing pages with personalized messaging: Use audience data (e.g. user belongs to 'Degens') to customize your content with a particular message.
Offer personalized incentives and rewards: Use audience data (e.g. user is in a 'Tier One' audience) to customize rewards based on user's LTV.
Currently, the Audience Anywhere API only supports Twitters social login. To receive a key and direct the API calls to a particular audience, contact our customer success team.
This API queries whether an individual twitter [hashed] ID belongs to a particular Addressable audience.
Each query returns an empty or populated 'audience_ids' list. This list provides the IDs of your selected target audience that the user belongs to (at the time of the query).
https://api.adrsbl.io/v1
x-api-key: your_api_Key (required): Your API key for authentication.
Request
Method: GET
Endpoint: /audience_anywhere
Query Parameters:
social_login (required): The social login for which you want to retrieve audience information.
Currently supports Twitter (X) only.
hashed_user_id (required): The social login's hashed user ID for which you want to fetch audience information.
In the Twitter (X) case, use SHA256 of the Twitter ID (not the handle).
Response
The API responds with a JSON object containing a list of one or more audience IDs for which your user belongs to. When the list is returned populated, it means that the queried user was found as belonging to your pre-determined target audience group (among others). When the list is returned empty, it means that the queried user does not belong to your target audience group.
Example:
401 Authorization Error
403 Forbidden: Invalid API key or authentication failure
404 Not Found: The requested resource was not found
500 Internal Server Error: An unexpected error occurred on the server
This API has rate limiting of 10 calls per second.
Addressable ingests and processes data across all user touch points to include:
Engagement data from your sites and apps. Addressable supports a variety of methods to collect, process and present engagement data to best suite your business needs and set up (website, mobile and server to server APIs).
Performance data from your social and programatic campaigns. Connect your Ad networks to allow Addressable to generate paid campaigns, track their performance over time and automatically optimize them to drive your goals.
Full on-chain data of 7 EVM compatible blockchains; Avalanche, Arbitrum, Optimism, Polygon, Etherium, Base, Binance Smart Chain.
Together, these sources of data are the basis for user behaviour analysis & insights, market share, opportunities and trends, campaign optimization and impactful targeting.
This page provides a detailed overview of the key metrics tracked and analyzed within the Addressable platform. These metrics offer insights into user behavior, marketing performance, and technical attributes related to your campaigns and traffic.
Our metrics are divided into six categories:
Marketing: Metrics focused on campaign performance and marketing channel attribution (e.g. "Conversion Rate", "Marketing Channel").
User Attributes: Metrics related to user demographics and engagement (e.g. "Is Engaged Session", "Country").
Technical Attributes: Metrics capturing technical details of user sessions (e.g. "Platform", "Browser Type").
Web3: Metrics specific to blockchain interactions (e.g. "Wallet Address", "Blockchain Name").
Attribution Fields: Metrics from the mid-attribution engine that identify traffic sources and campaign parameters (e.g. "First Session Source", "Session Referrer").
Addressable Pixel Custom Properties: Metrics defined by you as properties for custom events in Google Tag Manager using our pixel. (See Custom Events for further details)
| Metric Name | Description |
|---|---|
Note: Trends are calculated by comparing your selected timeframe to the preceding timeframe.
The Programmatic Display campaign creation process is streamlined on the Addressable platform, and includes 2 simple steps:
Configuring the campaign parameters and targeting features (audience, objective, budget, schedule, location)
Uploading creatives to the Media Library, and attaching them to the campaign.
Once launched, your creatives are distributed across our global DSP partners' inventory and the campaign is dynamically optimized by the Addressable+ engine.
Running Programmatic Display campaigns requires an Addressable credit line with dedicated funds. Contact your customer success manger to set one up.
Select your target group. Pick one of your pre-defined audience groups.
Select your campaign objective. Addressable campaigns are objective based, meaning they are optimized towards a particular goal. When you set 'Website Traffic and Actions' as your objective, you can select a particular event as your campaign's goal and optimization metric.
Set your budget. Cap the max spend for the campaign. Make sure you have enough funds in your Programmatic Display credit line.
Schedule the campaign duration.
Select geolocations.
Name your Ad.
Select the media type you would like to upload (only Banner Ads are supported at this time).
Upload the campaign's media (Creatives). You can upload multiple creatives, types & sizes to cover all platforms and real-estates.
Provide the banner's destination URL.
When you integrate your AppsFlyer account, you can report Install events as well as other significant in-app events, to Addressable and leverage our campaign optimization, retargeting and advanced analytics.
When you integrate your Twitter (X) Ads account with Addressable, you can leverage Addressable audiences, optimization engine, insights and analytics to maximize the impact of your Twitter (X) paid ads. This integration enables you to:
Target your Addressable audiences on Twitter (X).
Configure and manage Twitter (X)-Ads campaigns directly from your Addressable account.
Leverage Addressable's optimization engine to auto-optimize your campaign in accordance to your objective.
Gain insights and advanced analytics about your audience and their user journeys.
Your X-ads account needs to be authorised by Twitter (X) to run paid ads campaigns. If your X account is halted, or you are experiencing difficulties in getting your account authorised and/or getting approved for particular geo-locations, contact our account team for assistance.
if you have a legacy Twitter (X) Business Ads account, please refer to the
Log in to your Twitter (X) Ads account
Select 'Edit access to account' from the drop-down menu located at the top right corner of the screen
Click 'Add access'
Enter @addressableid in the left hand input field, select 'Ad Manager' in the right hand drop-down menu and save changes
Copy your Ads Manager account number, located below your account name
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
Log into your Twitter (X) Ads account
Click your Handle name › Business settings
Go to Collaborator tab > People
Click 'Invite people'
Select the 'Employee' permission level
Enter adrsbl@addressable.io › Invite
Once Addressable accepts the invite and is approved by Twitter (X) it is added to your Twitter (X) business account, but this entry must receive a role
Go to Accounts tab › Ads accounts › Add
Assign Addressable the 'Campaign Manager' role › Save
Copy the account ID
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
Connecting your Ad network account with Addressable provides you with the ability to:
Configure and manage paid campaigns directly from your Addressable account.
Target your Addressable audiences within the Ad network.
Leverage Addressable's optimization engine to auto-optimize your campaigns in accordance with your objectives.
Gain insights and advanced analytics about your audiences and their user journeys.
Addressable has quick and easy integrations for the following networks:
Crypto businesses stand to gain significantly from Reddit's paid ads due to the platform's depth, community framework, and user engagement. There are approximately 20k highly engaged communities with 35M Redditors seeking and sharing crypto information and participating in various crypto discussions - offering an ideal environment for interactive and effective advertising. When advertising on Reddit, crypto businesses can tap into a passionate user base, ensuring their messaging resonates with a highly relevant and interested audience, fostering engagement and growth.
When you integrate your Reddit advertising account with Addressable, you can leverage Addressable audiences, optimization, insights and analytics to maximize the impact of your Reddit paid ads.
Log into your Reddit Ads account
Select 'Account › Members' from the Dashboard drop down menu
Enter adrsbl@addressable.io in the invite email field
Assign Addressable the 'Creator' permission level and click 'Invite'
In complex use cases, where the user journey includes 3rd party platforms/applications (e.g. Telegram chatbot, Mobile Sandboxed WebApp, Discord, Telegram games), the best way to report on user engagement and conversion events is directly from your server to your Addressable account using a secure API.
The Addressable API has a request structured with the following fields:
An endpoint url:
Two parameters:
is_conversion
Use is_conversion=true, When you wish to designate an event as a conversion event for it to be recognized as such across all counters that track attributed conversions in our product. Use is_conversion=false for all other events.
data
data is a base64-wrapped JSON parameter that contains event metadata according to the table below.
Based on the table above, a request could be formulated in the following manner:
Include"Content-Type": "application/json" header in the request when sending it.
In the context of utilizing the Addressable Pixel, our software manages the definition of user sessions and user IDs. Conversely, the responsibility for managing S2S events lies with you.
To improve your comprehension of user behavior, make use of the properties field to record key/value parameters that aid in understanding user behavior. This field comprises a list of JSON objects, where each key/value pair represents a specific property and its corresponding value.
Refer to the example below for guidance on accurate properties reporting:
In the example provided, three parameters were established. The first two parameters consist of both a name and a value, while the third parameter only includes a name.
Please refer to the following Python code snippet demonstrating how to generate a request to our servers:
For technical assistance and troubleshooting, contact us at support@addressable.io
Launch campaign. Once your campaign goes live, you can to track the .
Requests sent to our servers must be URL-encoded. Refer to for more detailed information.
Connected Wallets
Number of users who connected their wallet in the selected date range as automatically identified by the pixel.
Conversions
Number of converted users within the selected date range. Visit Event Manager screen to review what qualifies as a conversion event.
Conversion Rate
Number of converted users divided by the total engaged users who visited during the selected date range.
Engaged Users
Number of users who visited your website or app and interacted with your content for at least 30 seconds, excluding identified bots.
Domain
The domain name of your visited website on which the pixel is installed.
URL Path
The specific path of the URL visited on the domain.
Event Name
The name of the event triggered during the session as configured in Google Tag Manager and tracked by the pixel.
Session Referrer
The source of traffic (e.g., referring domain) for the session, categorized under attribution fields.
Language
The detected language of the user, categorized under user attributes.
Browser Type
The type of browser used during the session, categorized as a technical attribute.
OS
The operating system of the user's device, categorized as a technical attribute.
Device Family
The type of device used (e.g. Desktop, Mobile, Tablet), categorized as a technical attribute.
Country
The country of origin of the user, categorized under user attributes.
First Session Source (utm_source)
The source (e.g., Google, Facebook) of the user's first session, as captured by UTM source parameter.
First Session Medium (utm_medium)
The type of traffic (e.g., CPC, organic) for the user's first session, as captured by UTM medium parameter.
First Session Campaign (utm_campaign)
The campaign name associated with the user's first session, as captured by UTM campaign parameter. Note that Addressable internal campaigns are stated under the "campaign name" metric.
First Session Searched Term (utm_term)
The search term used by the user to arrive at the website during their first session, as captured by UTM term parameter.
Session Ad Content (utm_content)
The specific ad content clicked during the session, as captured by UTM content parameter.
Blockchain
The blockchain network (e.g., Ethereum, Polygon) associated with the user's wallet as extracted by the pixel.
Is Conversion
Indicates whether the session resulted in a conversion event.
First Session Marketing Channel
The marketing channel associated with the user's first session, categorized under attribution fields.
Is Engaged Session
Indicates whether the session met engagement criteria, where the user interacted with your content for at least 30 seconds, excluding identified bots.
Marketing Channel
The attributed marketing channel for the session, categorized under marketing.
Source (utm_source)
The attributed source of the traffic for the user, categorized under marketing.
Medium (utm_medium)
The attributed medium of the traffic for the user (e.g., CPC, organic), categorized under marketing.
Campaign (utm_campaign)
The attributed campaign of the traffic for the user, categorized under marketing.
Searched Term (utm_term)
The attributed search term for the user, categorized under marketing.
Referrer
The referring URL attributed to the user, as determined by the attribution engine, categorized under marketing.
Display Inventory Domain
The domain of the website hosting the display ad, categorized as a technical attribute.
URL Query String
The query string parameters in the URL visited, categorized as a technical attribute.
Addressable Campaign Name
The name of the campaign within Addressable, categorized under marketing.
Is Wallet Owner
Indicates whether the user owns a blockchain wallet, even if not connected to your website, categorized under user attributes.
Social Network
The social network platform (e.g., Twitter, Facebook) associated with the session traffic source, categorized under marketing.
Wallet Provider
The wallet provider used by the user, (e.g MetaMask, Fantom) , categorized under Web3.
Advertiser Network
The advertising platform (e.g., Adform, Google) responsible for driving the user, categorized as a technical attribute.
Addressable Campaign ID
The unique identifier of the campaign within Addressable, categorized as a technical attribute.
Is Wallet Connected
Indicates whether the user's wallet was connected during the attribution window, categorized under marketing.
Display Banner
The banner used in a display ad, categorized as a technical attribute.
Platform
The platform used (e.g., desktop, mobile) during the session, categorized as a technical attribute.
Parameter | Purpose | Example |
utm_source | Identifies the source of the traffic (e.g., the site or platform) and is a required parameter. |
|
utm_medium | Indicates the type of link used, such as cost-per-click (CPC) or email. |
|
utm_campaign | Specifies a product promotion or strategic campaign. |
|
utm_term | Tracks search terms associated with the campaign. |
|
utm_content | Identifies what was clicked to navigate to the site, such as a banner ad or text link. |
|
Parameter Name | Is Mandatory | Type | Value |
| Mandatory | String | Addressable pixel ID which can be found under 'Settings' in your Addressable account. |
| Mandatory | String | The page URL that generated the event can also be represented simply as a string. |
| Mandatory | String | The name of the event as you’d like it to be displayed on our platform |
| Mandatory | Int | Timestamp of the event in UTC |
| Mandatory | String | User reported timezone for time offset calculation. E.g America/New_York |
| Mandatory | Int | The number of seconds in which the user timezone is offset from UTC time. |
| Optional | String | The page URL which referred to the page that generated the event. It may be an empty string. |
| Optional | String | If the blockchain ID is known to you on the page where the event was triggered, please specify it here. For example, for the Ethereum chain, send "0x1". |
| Optional | String | Name of wallet provider if known to you when the event is triggered. E.g “MetaMask”. |
| Optional | List of Jsons | See below for instructions on how to utilize the properties field. |
This document outlines the different methods we utilize to collect, process, and store website and application engagement data.
While we support a range of ingestion methods, we strongly recommend you install the Addressable pixel or Server to Server API for both efficiency and ease of integration.
The Addressable pixel allows you to track Web 2 activity, such as page views, signups, wallet connect events etc. and to associate these with blockchain actions such as conversions. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
Addressable pixel installation via Google Tag Manager Ideal when you are already using GTM and have limited development resources
Addressable pixel installation using a website code Ideal when you prefer to manage and report your first party data directly
When you have an Ad network pixel or API installed (either Twitter (X) or Reddit) that report events back to the Ad network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
If you are using one of our supported Mobile Measurement Partners, you can share with Addressable your installs as well as significant in-app events to build a full Web2-App-Web3 funnel view & maximize Addressable's targeting and optimization capabilities.
Singular Integration (ask your Customer Success Manager)
When you have an Ad network mobile conversion tracking installed (either Twitter (X) or Reddit) and report events back to the network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
Addressable’s Conversions API is a secure server-to-server solution that enable you to share your user engagement and conversion event data with the Addressable platform when you cannot implement a website code, and when your user funnel is fragmented across multiple platforms.
Addressable Event Tracking (Server-to-Server) API Use this when you have a complex customer journey that include user engagement across 3rd party platforms (e.g. Telegram/Discord chatbot, Mobile sandboxed WebApp, Telegram Game, Discord).
Addressable’s pixel allows you to track Web2 activity, such as page views, signups, wallet connect events and associate them with blockchain activities, conversions and other on-chain behaviors. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
There are two installation methods:
Select this method when: you are already using GTM and/or are limited in development resources. This implementation will have you up and running quickly.
To simplify the implementation process, we integrated with the Google Tag Manager Platform. Our pixel is published as an official template of the GTM community called Addressable Tag. You can install our tag and configure events to report back on to your Addressable account.
If you already have GTM in place, you will find that the implementation steps below do not require technical know-how. With that said, the Addressable CS team will gladly assist you in navigating the process.
Add the Addressable template to your gallery. The Addressable template triggers our pixel for each configured event. In order to have the template available during the configuration process, you will first need to add it to your template gallery. Go to: Tag manager › Workspace › Templates › Search gallery › Tag template › Addressable template
Configure tags & triggers. For each event you want to report back to Addressable, you will need to configure a tag (the event you want to track) and a trigger (the condition in which this event is to be 'fired'). You may have these already in place for your GA or other 3rd party solutions. However, to report these to Addressable, you must re-configure them using the Addressable template.
To configure a tag:
Enter the Tag tab › New › Name the tag.
Click on Tag configuration › select Addressable under your custom template (or search for it in the community gallery if you have yet to add Addressable to your workspace). Once the Addressable pixel is selected - this will produce the ‘schema’ in which you will report events back to Addressable.
Plug your pixel id - This is the same as your tenant ID, which can be found in your Addressable account settings.
Specify the event type. Select a standard (out of the box) event such as page views, purchase, or lead. If it's a conversion event, make sure to tick the appropriate box. Note: there is no need to configure a 'wallet connect' event. These are captured automatically when you implement the Addressable pixel across all pages.
To configure the trigger:
Enter the Trigger tab › New OR click on ‘Triggering’ to select a pre existing trigger.
When creating a new trigger, select the trigger type (e.g. page view, click, engagement) and set the firing conditions. For example, set the trigger on 'click' for any button/element with a ‘Download App’ text.
In order to make sure Addressable properly reports on your user funnel, make sure to configure page view & conversion events.
Select this method when: you want to manage and report your first party data directly.
You can install our Addressable's conversion tracking pixel directly on your website to report back on significant user actions to your addressable account.
Place the following script at the <head> section for every website page you would to report on. Make sure to plug your tid (tenant ID) <<replace this text with you tid>>. You can find your tid in your addressable account setting section.
The addressable pixel triggers 'Pageview' events by default. You can add additional custom events by implementing hte following Javascript:
event_name - String, Name of the event.
is_conversion - Boolean, Whether the event counts as conversion or not.
properties - Array of objects with the next format: [{“name”: “amount”, “value”:100},…]
Example custom code:
As a recommended step post installing your pixel, define custom events. Custom events are events that you would like to measure, to understand deeper what your users are doing on your website or app, where they are dropping off or converts. You can also define multiple conversion events as custom events to have better visibility into your funnel.
To configure a custom event:
Enter the Tag tab › New › Name the tag.
Click on Tag configuration › select Addressable under your custom template (or search for it in the community gallery if you have yet to add Addressable to your workspace). Once the Addressable pixel is selected - this will produce the ‘schema’ in which you will report events back to Addressable.
Plug your pixel id - This is the same as your tenant ID, which can be found in your Addressable account settings.
Specify the event type: Select "custom"
Select a name for your event (e.g book a demo, download app). If it's a conversion event, make sure to tick the appropriate box. Note: there is no need to configure a 'wallet connect' event. These are captured automatically when you implement the Addressable pixel across all pages.
Add properties to your event as needed. See instructions here
All campaigns are created and managed on a single screen. You can search and filter your campaigns by type, status, objective, and all other relevant campaign attributes. Custom columns can be added by clicking the Columns dropdown. Your last column layout is always saved for future sessions.
Click on a campaign to drill down to its performance report. Learn more about Campaign Performance.
Click on the additional actions iconto quickly take the following actions directly from your campaign management table:
Open this campaign on Twitter (X) in new tab.
Pause campaign - this will stop the corresponding network from serving your campaign.
Start campaign - this will re-initiate a paused campaign.
Duplicate - allows you to copy the configuration of an existing campaign onto a new one. This however does not duplicate the campaign's optimization history.
Delete - you can completely delete a draft campaign or campaigns that have been served by the Ads network. Deleting a campaign on the Addressable platform will deleted it from the integrated Ads network's dashboards as well.
Addressable campaigns are not editable after launch. Once we initiate the campaign on the corresponding network, any configuration changes require a new campaign creation.
The following is a list of the campaign table attributes and their description:
| Column | Description | Notes |
|---|---|---|
Name
A descriptive title for your campaign
'AddressableAI' is added as a prefix to the Twitter (X) campaign name (e.g. AddressableAI_USA_Gamers)
Network
Twitter (X), Reddit, Display
Status
Pending - processing the configuration on the corresponding network. Pending Approval (Twitter (X)) - Awaiting network's content approval Draft - The campaign is configured but has not been 'launched' yet Expired - The campaign has reached its 'End Date' Exhausted - The campaign has depleted its budget Halted (Twitter (X)) - The campaign has been stopped by the network Deleted - The campaign has been removed Scheduled - The campaign is set to launch at a future date
Audience
The campaign's target group
You can only set one audience per campaign
Creation time
Date and time of the campaign creation on the Addressable platform
Start time
Date and time of the campaign launch on the ads network
End time
Date and time of the campaign end (Exhausted or Halted)
Performance metrics
Impressions, Clicks, CTR, Budget etc. as reported from the ads network
