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Addressable is the leading Web3 growth platform dedicated to revolutionizing digital marketing by bridging the gap between Web2 and Web3 and empowering Web3 companies with data-driven insights and user friendly marketing solutions to optimize strategies, enhance user acquisition, and drive sustainable growth.
Our solution suite provides advanced tooling for user aquisition, deep funnel attribution and optimized ad spend. By collecting and processing data from all user touch points, Addressable empowers marketers with actionable insights to drive growth, increase revenue, and lower customer acquisition costs (CAC).
Our platform's innovative approach allows our clients to plan and execute their growth strategies and measure success with unparalleled accuracy and ease.
All campaigns are created and managed on a single screen. You can search and filter your campaigns by type, status, objective, and all other relevant campaign attributes. Custom columns can be added by clicking the Columns dropdown. Your last column layout is always saved for future sessions.
Click on a campaign to drill down to its performance report. Learn more about Campaign Performance.
Click on the additional actions iconto quickly take the following actions directly from your campaign management table:
Open this campaign on Twitter (X) in new tab.
Pause campaign - this will stop the corresponding network from serving your campaign.
Start campaign - this will re-initiate a paused campaign.
Duplicate - allows you to copy the configuration of an existing campaign onto a new one. This however does not duplicate the campaign's optimization history.
Delete - you can completely delete a draft campaign or campaigns that have been served by the Ads network. Deleting a campaign on the Addressable platform will deleted it from the integrated Ads network's dashboards as well.
Addressable campaigns are not editable after launch. Once we initiate the campaign on the corresponding network, any configuration changes require a new campaign creation.
The following is a list of the campaign table attributes and their description:
The Twitter (X) campaign creation process is divided between Addressable and Twitter (X); On Addressable, you configure the campaign and save it as a 'Draft'. You are then redirected to your Twitter (X) Ads account, where you select/build the creative ad content within the draft campaign, and launch.
Running Addressable campaigns on Twitter (X) requires an authorized X-Ads account and completing the X integration.
Select your target group. Pick one of your pre-defined audience groups.
Select your campaign objective. Addressable campaigns are objective based, meaning they are optimized towards a particular goal. You can set a general goal such as maximizing your Ads reach or getting people to engage with your post. You can also select a particular event, such as website signup or app install, as your campaign goal and optimization metric. The list of available metrics for optimization depends on the data integrations you have set up with Addressable and the corresponding Ads networks. Learn more about our data sources and integrations.
Select your funding source & define the campaign budget. You can set multiple payment means on Twitter (X) and/or with Addressable, and specify a payment method at the campaign level. You can also limit the daily and total spend of your campaign.
The Addressable+ optimization engine requires a minimum of $150 daily budget in order for the campaign to generate enough data for optimal operation.
Schedule the campaign timeframe.
Select geolocations. Note, crypto ads are subject to country/state policy and will not run in locations for which you are not pre-approved by Twitter (X).
Name your campaign. Addressable will automatically add the prefix 'AddressableAI' to the campaign name. You will see this prefix on your Twitter (X) Ads account so you can easily identify Addressable managed campaigns among your other campaigns.
Save as draft. Initially, your campaign will receive a 'Pending' status while it is being generated on Twitter (X). This takes a few moments, after which the status changes to 'Draft'.
Create your Ad. The campaign is pre-configured for best practice settings by Addressable. All that is left to do is to follow the X wizard steps to attach creatives to the 'Draft' campaign.
Launch campaign. Once your campaign is launched, you can return to Addressable to track your campaign's performance.
The Programmatic Display campaign creation process is streamlined on the Addressable platform, and includes 2 simple steps:
Configuring the campaign parameters and targeting features (audience, objective, budget, schedule, location)
Uploading creatives to the Media Library, and attaching them to the campaign.
Once launched, your creatives are distributed across our global DSP partners' inventory and the campaign is dynamically optimized by the Addressable+ engine.
Running Programmatic Display campaigns requires an Addressable credit line with dedicated funds. Contact your customer success manger to set one up.
Select your target group. Pick one of your pre-defined audience groups.
Select your campaign objective. Addressable campaigns are objective based, meaning they are optimized towards a particular goal. When you set 'Website Traffic and Actions' as your objective, you can select a particular event as your campaign's goal and optimization metric.
Set your budget. Cap the max spend for the campaign. Make sure you have enough funds in your Programmatic Display credit line.
Schedule the campaign duration.
Select geolocations.
Name your Ad.
Select the media type you would like to upload (only Banner Ads are supported at this time).
Upload the campaign's media (Creatives). You can upload multiple creatives, types & sizes to cover all platforms and real-estates.
Provide the banner's destination URL.
Launch campaign. Once your campaign goes live, you can to track the campaign's performance.
The Campaign Performance Dashboard offers a detailed overview of each Addressable campaign. This dashboard is designed to simplify your campaign analysis process, providing a clear, aggregated view of all crucial performance metrics. The Dashboard is composed of different analytic representations to cover high level, in depth and over-time views of your campaign results:
- A visualization of your significant conversion metrics and KPIs over time, providing you with trend analysis in a comparative view.
- A deep dive into the performance of each targeting parameter (geolocation, gender, creative, etc.) across your conversion metrics, identifying high performing segments to keep and low performing ones to exclude.
- A visualized sequence of events detailing the user's experience on the path to conversion, and revealing "leaks" causing user loss before they reach the conversion destination.
In addition to the campaign’s performance, the dashboard also provides a bird's-eye view of the campaign configuration (targeted audience, budget, geolocation, etc.) and a log of Addressable+ optimization activities available under the tab.
The Performance Over Time graph provides a visualization of your KPIs in a comparative view and it is a great tool for trend comparison in order to:
Track the percentage of change for any metric from the previous date range. By default the dashboard is set to a last 7 days view, and so the percentage of change is in comparison to the week before last. If you were to change the date range, the percentages will recalculate in accordance with the selected date range.
Compare the trend of multiple metrics. While each metric may be on a different scale (impressions in the thousands, conversions in the hundreds etc.), the trend comparison helps reveal patterns of change. For example, what happens when you increase the daily budget, or when you remove an underperforming creative.
The segment breakdown allows you to deep dive into how your targeting parameters are performing across KPIs. For instance, a segment (e.g a particular country) leading in CTR might be lagging in Engagement. This is especially useful in pinpointing segments that can be removed, and those we may want to keep and double-down on.
Funnel analysis is used to visualize, measure, and understand key user behavior throughout the customer journey. Funnel analysis visually alerts you when something isn’t right, so you can make the necessary adjustments to keep your users on their path to conversion.
Although every business has unique goals, funnel analysis is usually implemented to:
Improve conversion. Funnel analysis enables you to find out what’s preventing users from reaching your goal. Each stage of the funnel poses opportunities for a smoother, more personalized journey to the end of the funnel. If there is a significant drop in users between specific funnel stages, you’ll know where to focus your efforts and further analysis.
Align marketing and product goals. Marketing teams typically aim to convert new users and re-engage old ones, while product teams focus on user retention. The campaign funnel analysis allows to both share insights on the full user journey, and to create a cohesive user experience starting from the Ad and continuing to the product. If users respond well to a part of the marketing funnel, they’re more likely to stay on-board when the product funnel offers a similar value.
The campaign summary tab provides a high-level view of the campaign set up and optimization activities divided into:
Addressable+ activity log - Here you can track the cadence and actions of our automatic optimization engine.
Configuration details - Here you can quickly review the campaign settings (budget, audience, geolocations, schedule, etc.)
Keep in mind that Addressable campaigns are not editable once launched. Once we initiate a campaign, any configuration changes would require creating a new campaign, or in some cases a direct edit on the corresponding network (you may reach out to your Customer Success Manager for further details and best practices).
The Audience Dashboard is where you explore the characteristics of any audience. These include on-chain attributes such as wallet balance distribution, last on-chain activity and assets held by this group of users. The dashboard also includes off-chain characteristics, such as Twitter (X) influencers the users in this group are following, and fields of interest they exhibit on social networks.
The Audience dashboard is generated for each saved Audience and updates every time you reload the dashboard page.
You can upload any audience group created on Addressable as a Custom Audiences to your Twitter (X) ads account. This allows you to create specific user groups that can be used for retargeting, exclusion, and/or expansion of paid-ads campaigns.
When you upload a Custom Audience, there's an initial processing period (that can take up to 48 hours), where Twitter (X) validate internal parameters for every user in this group (such as when they were last active on Twitter (X) and wether or not they opted in/out of ads on the platform). This allows Twitter (X) to then serve your ads to the validated accounts.
It is possible that not all of the users in your Custom Audience will pass the internal validation process. That is why you may notice that the final Custom Audience size is smaller than your originally uploaded list. If there are less than 100 users that pass the validation process, the audience will receive an "Audience too small" status. In these cases, Twitter (X) makes the Custom Audience unavailable for targeting to align with the user privacy policy.
To target or exclude the users in your Custom Audience, navigate to the Audiences module within the Targeting section of the campaign form on Twitter (X). After selecting include/exclude, search or browse the List dropdown to find the specific audience that you need. As a reminder, only audiences with the 'Ready' status in the Audiences Manager will be available here.
Once you’ve done adding your Custom Audiences, complete the remaining campaign setup steps and launch!
To review your audience configuration or check the status of an audience upload to Twitter (X), switch over the the Summary tab. Here you will find your selected categories, smart contracts and/or any filter conditions that were set for this segment. You will also see the history and status of this audience upload to Twitter (X).
This document outlines the different methods we utilize to collect, process, and store website and application engagement data.
While we support a range of ingestion methods, we strongly recommend you install the Addressable pixel or Server to Server API for both efficiency and ease of integration.
The Addressable pixel allows you to track Web 2 activity, such as page views, signups, wallet connect events etc. and to associate these with blockchain actions such as conversions. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
Ideal when you are already using GTM and have limited development resources
Ideal when you prefer to manage and report your first party data directly
When you have an Ad network pixel or API installed (either Twitter (X) or Reddit) that report events back to the Ad network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
If you are using one of our supported Mobile Measurement Partners, you can share with Addressable your installs as well as significant in-app events to build a full Web2-App-Web3 funnel view & maximize Addressable's targeting and optimization capabilities.
Singular Integration (ask your Customer Success Manager)
When you have an Ad network mobile conversion tracking installed (either Twitter (X) or Reddit) and report events back to the network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
Addressable’s Conversions API is a secure server-to-server solution that enable you to share your user engagement and conversion event data with the Addressable platform when you cannot implement a website code, and when your user funnel is fragmented across multiple platforms.
Addressable allows you to run campaigns across multiple channels such as social and programmatic display networks. All campaigns are created & managed under a single screen - .
Regardless of where you will be running your campaign, Addressable has streamlined the campaign creation process into three main steps; network selection, campaign setup and content upload. There are, however, slight variations for each channel:
Addressable ingests and processes data across all user touch points to include:
from your sites and apps. Addressable supports a variety of methods to collect, process and present engagement data to best suite your business needs and set up (website, mobile and server to server APIs).
from your social and programatic campaigns. Connect your Ad networks to allow Addressable to generate paid campaigns, track their performance over time and automatically optimize them to drive your goals.
Full on-chain data of 7 EVM compatible blockchains; Avalanche, Arbitrum, Optimism, Polygon, Etherium, Base, Binance Smart Chain.
Together, these sources of data are the basis for user behaviour analysis & insights, market share, opportunities and trends, campaign optimization and impactful targeting.
Addressable's dashboard templates provide ready-to-use, customizable tools to quickly access the insights needed to enhance marketing strategies and drive results.
The template gallery provides a selection of out-of-the box dashboards. Simply click on 'Request a Dashboard', and we will customize the selected template to your business and particular points of interest.
Connecting your Ad network account with Addressable provides you with the ability to:
Configure and manage paid campaigns directly from your Addressable account.
Target your Addressable audiences within the Ad network.
Leverage Addressable's optimization engine to auto-optimize your campaigns in accordance with your objectives.
Gain insights and advanced analytics about your audiences and their user journeys.
Addressable has quick and easy integrations for the following networks:
An audience is a group of users who share common attributes (behavior, location, interest, balance and so on). Audiences are based on user activities and characteristics, as opposed to targeting parameters which define when and where to deliver a promoted post or a banner.
You can create audiences in order to:
Explore the characteristics and behaviors of an interest group.
Target audiences across social platforms & display campaigns.
Analyze campaign results based on audience groups (for example, see which audiences your converted users fall under).
The Audience feature is composed of three parts:
This is an overview of all the audience groups you have created within a single screen. You can search, filter and sort your audiences by name, status and even the contracts the audiences are based on.
Click on any audience to dive into the Audience Dashboard, where you can explore the audience’s specific on/off-chain characteristics.
Hover over any row to reveal the additional actions menu directly on your audience management page:
Dashboard - redirecting you to the audience dashboard, which contains a full characteristics breakdown.
Edit - to edit your audience parameters.
Duplicate - allows you to copy the parameters of an existing audience into a new one, continuing to fine tune from that point.
Rename - you can change the name of an audience at any point, including audiences that are currently used in live campaigns.
Delete - delete an audience and remove it from the list.
Column | Description | Notes |
---|---|---|
Switch to X-Ads to finalize your campaign. Once the campaign status turns to 'Draft', head over to the campaign on your Twitter (X)-Ads account. Click on additional actions ( ) and click on 'Go To Twitter' ( ) . This will open your campaign on X-Ads in configuration mode.
You may select up to 5 different metrics for trend comparison. The list of available metrics depends on the data integrations you have set up with with Addressable and the corresponding Ad networks. Learn more about our .
You can configure your funnel analysis stages by adding and arranging up to 7 metrics. The list of available metrics depends on the data integrations you have set up with Addressable and the corresponding Ad networks. Learn more about our .
Element | Description | Notes/Clarifications |
---|
Use this when you have a complex customer journey that include user engagement across 3rd party platforms (e.g. Telegram/Discord chatbot, Mobile sandboxed WebApp, Telegram Game, Discord).
- An aggregated view of all your audiences in a single table.
- A user segment builder where you create an audience by defining various rules and conditions.
- This is where you explore the on/off-chain characteristics of your audience.
Column | Description | Notes |
---|
Name
A descriptive title for your campaign
'AddressableAI' is added as a prefix to the Twitter (X) campaign name (e.g. AddressableAI_USA_Gamers)
Network
Twitter (X), Reddit, Display
Status
Pending - processing the configuration on the corresponding network. Pending Approval (Twitter (X)) - Awaiting network's content approval Draft - The campaign is configured but has not been 'launched' yet Expired - The campaign has reached its 'End Date' Exhausted - The campaign has depleted its budget Halted (Twitter (X)) - The campaign has been stopped by the network Deleted - The campaign has been removed Scheduled - The campaign is set to launch at a future date
Audience
The campaign's target group
You can only set one audience per campaign
Creation time
Date and time of the campaign creation on the Addressable platform
Start time
Date and time of the campaign launch on the ads network
End time
Date and time of the campaign end (Exhausted or Halted)
Performance metrics
Impressions, Clicks, CTR, Budget etc. as reported from the ads network
Wallets | Number of wallets that have interacted with the selected smart contracts comprising the audience group |
Social Accounts | The number of Twitter (X) handles that were 'matched' to the wallets in this audience group |
Balance | The current aggregated value of holdings for this group of wallets |
Top Locations | The geo-distribution of 'matched' social accounts across the world |
Wallet last Activity | Distribution of the last time these wallets were active on-chain |
Wallet Balance distribution | A pie chart distribution of wallets according to the value of assets they hold at the time of audience creation |
Top Tokens/Top NFTs | A distribution of tokens and NFTs that these users are currently holding in their wallets |
Top followed influencers & businesses | Popular Twitter (X) influencers followed by the users in this audience | Based on the wallets that were 'matched' to social profiles |
Topics & interests | Identified interests and/or self attestations of users from this audience on Twitter (X) | Based on the wallets that were 'matched' to social profiles |
Name | A descriptive title for your audience | An audience does not require a unique name |
Size | The number of wallets that met the parameters set when the audience was created |
Social Accounts | The number of Twitter (X) handles that were 'matched' to the wallets in this audience group |
Status (custom audience only) | Processing - Custom audience is being uploaded to Twitter. Failed - Custom audience upload failed. Too Small - Custom audience is too small to target on Twitter. Ready - Custom audience is ready for targeting on Twitter. |
Contracts | The smart contracts that were used to build the audience |
Last modified | Date and time of the most recent audience edit |
In Campaign | Indication that an audience that has been used for a targeted ads campaign (regardless of the campaign's status) |
Twitter Expiration (custom audience only) | The date of expiration of a custom audience on Twitter (X) |
This API retrieves user audience information for your social logins, enabling you to offer enhanced personalized experiences to your customers across touch points.
Here are some of the main benefits of using Audience Anywhere:
Fine tune your landing pages with personalized messaging: Use audience data (e.g. user belongs to 'Degens') to customize your content with a particular message.
Offer personalized incentives and rewards: Use audience data (e.g. user is in a 'Tier One' audience) to customize rewards based on user's LTV.
Currently, the Audience Anywhere API only supports Twitters social login. To receive a key and direct the API calls to a particular audience, contact our customer success team.
This API queries whether an individual twitter [hashed] ID belongs to a particular Addressable audience.
Each query returns an empty or populated 'audience_ids' list. This list provides the IDs of your selected target audience that the user belongs to (at the time of the query).
https://api.adrsbl.io/v1
x-api-key: your_api_Key
(required): Your API key for authentication.
Request
Method: GET
Endpoint: /audience_anywhere
Query Parameters:
social_login
(required): The social login for which you want to retrieve audience information.
Currently supports Twitter (X) only.
hashed_user_id
(required): The social login's hashed user ID for which you want to fetch audience information.
In the Twitter (X) case, use SHA256 of the Twitter ID (not the handle).
Response
The API responds with a JSON object containing a list of one or more audience IDs for which your user belongs to. When the list is returned populated, it means that the queried user was found as belonging to your pre-determined target audience group (among others). When the list is returned empty, it means that the queried user does not belong to your target audience group.
Example:
401 Authorization Error
403 Forbidden: Invalid API key or authentication failure
404 Not Found: The requested resource was not found
500 Internal Server Error: An unexpected error occurred on the server
This API has rate limiting of 10 calls per second.
When you integrate your Twitter (X) Ads account with Addressable, you can leverage Addressable audiences, optimization engine, insights and analytics to maximize the impact of your Twitter (X) paid ads. This integration enables you to:
Target your Addressable audiences on Twitter (X).
Configure and manage Twitter (X)-Ads campaigns directly from your Addressable account.
Leverage Addressable's optimization engine to auto-optimize your campaign in accordance to your objective.
Gain insights and advanced analytics about your audience and their user journeys.
Your X-ads account needs to be authorised by Twitter (X) to run paid ads campaigns. If your X account is halted, or you are experiencing difficulties in getting your account authorised and/or getting approved for particular geo-locations, contact our account team for assistance.
if you have a legacy Twitter (X) Business Ads account, please refer to the #twitter-x-business-integration-guide
Log in to your Twitter (X) Ads account
Select 'Edit access to account' from the drop-down menu located at the top right corner of the screen
Click 'Add access'
Enter @addressableid in the left hand input field, select 'Ad Manager' in the right hand drop-down menu and save changes
Copy your Ads Manager account number, located below your account name
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
Log into your Twitter (X) Ads account
Click your Handle name › Business settings
Go to Collaborator tab > People
Click 'Invite people'
Select the 'Employee' permission level
Enter adrsbl@addressable.io › Invite
Once Addressable accepts the invite and is approved by Twitter (X) it is added to your Twitter (X) business account, but this entry must receive a role
Go to Accounts tab › Ads accounts › Add
Assign Addressable the 'Campaign Manager' role › Save
Copy the account ID
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
When you integrate your AppsFlyer account, you can report Install events as well as other significant in-app events, to Addressable and leverage our campaign optimization, retargeting and advanced analytics.
Crypto businesses stand to gain significantly from Reddit's paid ads due to the platform's depth, community framework, and user engagement. There are approximately 20k highly engaged communities with 35M Redditors seeking and sharing crypto information and participating in various crypto discussions - offering an ideal environment for interactive and effective advertising. When advertising on Reddit, crypto businesses can tap into a passionate user base, ensuring their messaging resonates with a highly relevant and interested audience, fostering engagement and growth.
When you integrate your Reddit advertising account with Addressable, you can leverage Addressable audiences, optimization, insights and analytics to maximize the impact of your Reddit paid ads.
Log into your Reddit Ads account
Select 'Account › Members' from the Dashboard drop down menu
Enter adrsbl@addressable.io in the invite email field
Assign Addressable the 'Creator' permission level and click 'Invite'
In complex use cases, where the user journey includes 3rd party platforms/applications (e.g. Telegram chatbot, Mobile Sandboxed WebApp, Discord, Telegram games), the best way to report on user engagement and conversion events is directly from your server to your Addressable account using a secure API.
The Addressable API has a request structured with the following fields:
An endpoint url: https://tag.adrsbl.io/events/prod_standard_stage/p.png
Two parameters:
is_conversion
Use is_conversion=true
, When you wish to designate an event as a conversion event for it to be recognized as such across all counters that track attributed conversions in our product. Use is_conversion=false
for all other events.
data
data
is a base64-wrapped JSON parameter that contains event metadata according to the table below.
Based on the table above, a request could be formulated in the following manner:
Requests sent to our servers must be URL-encoded. Refer to how URL encoding works for more detailed information.
Include"Content-Type": "application/json"
header in the request when sending it.
In the context of utilizing the Addressable Pixel, our software manages the definition of user sessions and user IDs. Conversely, the responsibility for managing S2S events lies with you.
To improve your comprehension of user behavior, make use of the properties
field to record key/value parameters that aid in understanding user behavior. This field comprises a list of JSON objects, where each key/value pair represents a specific property and its corresponding value.
Refer to the example below for guidance on accurate properties reporting:
In the example provided, three parameters were established. The first two parameters consist of both a name and a value, while the third parameter only includes a name.
Please refer to the following Python code snippet demonstrating how to generate a request to our servers:
For technical assistance and troubleshooting, contact us at support@addressable.io
Addressable’s pixel allows you to track Web2 activity, such as page views, signups, wallet connect events and associate them with blockchain activities, conversions and other on-chain behaviors. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
There are two installation methods:
Select this method when: you are already using GTM and/or are limited in development resources. This implementation will have you up and running quickly.
To simplify the implementation process, we integrated with the Google Tag Manager Platform. Our pixel is published as an official template of the GTM community called Addressable Tag. You can install our tag and configure events to report back on to your Addressable account.
If you already have GTM in place, you will find that the implementation steps below do not require technical know-how. With that said, the Addressable CS team will gladly assist you in navigating the process.
Add the Addressable template to your gallery. The Addressable template triggers our pixel for each configured event. In order to have the template available during the configuration process, you will first need to add it to your template gallery. Go to: Tag manager › Workspace › Templates › Search gallery › Tag template › Addressable template
Configure tags & triggers. For each event you want to report back to Addressable, you will need to configure a tag (the event you want to track) and a trigger (the condition in which this event is to be 'fired'). You may have these already in place for your GA or other 3rd party solutions. However, to report these to Addressable, you must re-configure them using the Addressable template.
To configure a tag:
Enter the Tag tab › New › Name the tag.
Click on Tag configuration › select Addressable under your custom template (or search for it in the community gallery if you have yet to add Addressable to your workspace). Once the Addressable pixel is selected - this will produce the ‘schema’ in which you will report events back to Addressable.
Plug your pixel id - This is the same as your tenant ID, which can be found in your Addressable account settings.
Specify the event type. Select a standard (out of the box) event such as page views, or create your own custom event (e.g book a demo, download app). If it's a conversion event, make sure to tick the appropriate box. Note: there is no need to configure a 'wallet connect' event. These are captured automatically when you implement the Addressable pixel across all pages.
To configure the trigger:
Enter the Trigger tab › New OR click on ‘Triggering’ to select a pre existing trigger.
When creating a new trigger, select the trigger type (e.g. page view, click, engagement) and set the firing conditions. For example, set the trigger on 'click' for any button/element with a ‘Download App’ text.
In order to make sure Addressable properly reports on your user funnel, make sure to configure page view & conversion events.
Select this method when: you want to manage and report your first party data directly.
You can install our Addressable's conversion tracking pixel directly on your website to report back on significant user actions to your addressable account.
Place the following script at the <head> section for every website page you would to report on. Make sure to plug your tid (tenant ID) <<replace this text with you tid>>. You can find your tid in your addressable account setting section.
The addressable pixel triggers 'Pageview' events by default. You can add additional custom events by implementing hte following Javascript:
event_name
- String, Name of the event.
is_conversion
- Boolean, Whether the event counts as conversion or not.
properties
- Array of objects with the next format: [{“name”: “amount”, “value”:100},…]
Example custom code:
The Audience builder provides the tools and context to identify a group of users sharing common on-chain and off-chain attributes. The builder is composed of two parts:
The audience definition widget - Allowing you to create a segment group by selecting a set of conditions:
Smart contracts they interacted with, and/or
Out-of-the-box proprietary categories they belong to, and/or
A set of behavioral and situational filters to further optimize the audience.
Targeting insights (right hand) panel - calculated in real time, the audience's reach potential when targeted on the ad network, their overall buying power, and geo-distribution.
Name your audience (mandatory) - Give your audience group a descriptive name that will help you recognize it later.
Define the audience group - Select the smart contract(s) they interact with, or an Addressable pre-built category reflecting a common behavior or user characteristic (e.g. power traders, strategy gamers).
Optimize your audience group - Further define your audience by adding conditions to include:
Specific blockchains
Last blockchain activity - use this to create a cut-off date to only include users who have been active on-chain after a certain date.
Balance - you can chose to filter out users based on the value of assets they hold in their wallets at the time of audience creation.
Coin - you can further refine your audience by defining specific token/s they should be holding (at the time of the audience creation).
NFT assets - use this to filter users who have a particular asset and number of units.
Save. Once saved, you can select this audience for targeting when you create a campaign, visit the audience dashboard for insights and analytics, track the audience’s impact on your business and industry within your dashboards.
During the audience creation process, Addressable offers similarity based recommendations for each selected contract. Unlike simple similarity recommendations such as “users who bought X, also bought Y”, Addressable’s algorithm considers similarities between contracts as well as similarities between users (wallets) to identify corresponding behavioral patterns. Therefore, users of your selected contract, are not necessarily users of the offered contract, but their on-chain behavior is similar in pattern and purpose.
Each time you select a particular contract, Addressable’s recommendation engine, calculates its similarity to all other on-chain addresses and offers the top most similar contracts as recommendations.
Parameter Name
Is Mandatory
Type
Value
tid
Mandatory
String
Addressable pixel ID which can be found under 'Settings' in your Addressable account.
page_url
Mandatory
String
The page URL that generated the event can also be represented simply as a string.
event_name
Mandatory
String
The name of the event as you’d like it to be displayed on our platform
timestamp
Mandatory
Int
Timestamp of the event in UTC
timezone_name
Mandatory
String
User reported timezone for time offset calculation. E.g America/New_York
timezone_offset
Mandatory
Int
The number of seconds in which the user timezone is offset from UTC time.
referrer
Optional
String
The page URL which referred to the page that generated the event. It may be an empty string.
chain_id
Optional
String
If the blockchain ID is known to you on the page where the event was triggered, please specify it here. For example, for the Ethereum chain, send "0x1".
extension_provider
Optional
String
Name of wallet provider if known to you when the event is triggered. E.g “MetaMask”.
properties
Optional
List of Jsons
See below for instructions on how to utilize the properties field.