This is an overview of all the audience groups you have created within a single screen. You can search, filter and sort your audiences by name, status and even the contracts the audiences are based on.
Click on any audience to dive into the Audience Dashboard, where you can explore the audience’s specific on/off-chain characteristics.
Hover over any row to reveal the additional actions menu directly on your audience management page:
Dashboard - redirecting you to the audience dashboard, which contains a full characteristics breakdown.
Edit - to edit your audience parameters.
Duplicate - allows you to copy the parameters of an existing audience into a new one, continuing to fine tune from that point.
Rename - you can change the name of an audience at any point, including audiences that are currently used in live campaigns.
Delete - delete an audience and remove it from the list.
| Column | Description | Notes |
|---|---|---|
Name
A descriptive title for your audience
An audience does not require a unique name
Size
The number of wallets that met the parameters set when the audience was created
Social Accounts
The number of Twitter (X) handles that were 'matched' to the wallets in this audience group
Status (custom audience only)
Processing - Custom audience is being uploaded to Twitter. Failed - Custom audience upload failed. Too Small - Custom audience is too small to target on Twitter. Ready - Custom audience is ready for targeting on Twitter.
Contracts
The smart contracts that were used to build the audience
Last modified
Date and time of the most recent audience edit
In Campaign
Indication that an audience that has been used for a targeted ads campaign (regardless of the campaign's status)
Twitter Expiration (custom audience only)
The date of expiration of a custom audience on Twitter (X)