Addressable ingests and processes data across all user touch points to include:
Engagement data from your sites and apps. Addressable supports a variety of methods to collect, process and present engagement data to best suite your business needs and set up (website, mobile and server to server APIs).
Performance data from your social and programatic campaigns. Connect your Ad networks to allow Addressable to generate paid campaigns, track their performance over time and automatically optimize them to drive your goals.
Full on-chain data of 7 EVM compatible blockchains; Avalanche, Arbitrum, Optimism, Polygon, Etherium, Base, Binance Smart Chain.
Together, these sources of data are the basis for user behaviour analysis & insights, market share, opportunities and trends, campaign optimization and impactful targeting.
Connecting your Ad network account with Addressable provides you with the ability to:
Configure and manage paid campaigns directly from your Addressable account.
Target your Addressable audiences within the Ad network.
Leverage Addressable's optimization engine to auto-optimize your campaigns in accordance with your objectives.
Gain insights and advanced analytics about your audiences and their user journeys.
Addressable has quick and easy integrations for the following networks:
This document outlines the different methods we utilize to collect, process, and store website and application engagement data.
While we support a range of ingestion methods, we strongly recommend you install the Addressable pixel or Server to Server API for both efficiency and ease of integration.
The Addressable pixel allows you to track Web 2 activity, such as page views, signups, wallet connect events etc. and to associate these with blockchain actions such as conversions. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
Addressable pixel installation via Google Tag Manager Ideal when you are already using GTM and have limited development resources
Addressable pixel installation using a website code Ideal when you prefer to manage and report your first party data directly
When you have an Ad network pixel or API installed (either Twitter (X) or Reddit) that report events back to the Ad network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
If you are using one of our supported Mobile Measurement Partners, you can share with Addressable your installs as well as significant in-app events to build a full Web2-App-Web3 funnel view & maximize Addressable's targeting and optimization capabilities.
Singular Integration (ask your Customer Success Manager)
When you have an Ad network mobile conversion tracking installed (either Twitter (X) or Reddit) and report events back to the network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
Addressable’s Conversions API is a secure server-to-server solution that enable you to share your user engagement and conversion event data with the Addressable platform when you cannot implement a website code, and when your user funnel is fragmented across multiple platforms.
Addressable Event Tracking (Server-to-Server) API Use this when you have a complex customer journey that include user engagement across 3rd party platforms (e.g. Telegram/Discord chatbot, Mobile sandboxed WebApp, Telegram Game, Discord).