Engagement Data Tracking
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This document outlines the different methods we utilize to collect, process, and store website and application engagement data.
The Addressable pixel allows you to track Web 2 activity, such as page views, signups, wallet connect events etc. and to associate these with blockchain actions such as conversions. Simply put, it enables a full Web2 › Web3 user funnel view, to better understand the impact of your marketing efforts.
Ideal when you are already using GTM and have limited development resources
Ideal when you prefer to manage and report your first party data directly
When you have an Ad network pixel or API installed (either Twitter (X) or Reddit) that report events back to the Ad network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
If you are using one of our supported Mobile Measurement Partners, you can share with Addressable your installs as well as significant in-app events to build a full Web2-App-Web3 funnel view & maximize Addressable's targeting and optimization capabilities.
Singular Integration (ask your Customer Success Manager)
When you have an Ad network mobile conversion tracking installed (either Twitter (X) or Reddit) and report events back to the network, Addressable will collect these events when they are attributed (by the network) to an Addressable campaign. Once collected, you will be able to leverage them within the Addressable platform.
Keep in mind, that while such events can be leveraged for targeting and optimization purposes using the Addressable platform, unlike the Addressable pixel they cannot be used to provide a full attribution funnel since they are only received for campaigns you launch on the network using Addressable.
Addressable’s Conversions API is a secure server-to-server solution that enable you to share your user engagement and conversion event data with the Addressable platform when you cannot implement a website code, and when your user funnel is fragmented across multiple platforms.
Use this when you have a complex customer journey that include user engagement across 3rd party platforms (e.g. Telegram/Discord chatbot, Mobile sandboxed WebApp, Telegram Game, Discord).