# Targeting

Addressable allows you to run campaigns across multiple channels such as social and programmatic display networks. All campaigns are created & managed under a single screen - [Campaign management page](https://addressable.gitbook.io/knowledge-base/solution-suite/targeting/managing-campaigns).

 

<figure><img src="https://2800906092-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlmvdGU0ER07OAwIyiroz%2Fuploads%2F0ly7E0S4nItyimRLY7hE%2FTargeting.png?alt=media&#x26;token=a8930dc8-9da7-4ddd-a94b-1703eb9d1e7b" alt=""><figcaption><p>Multi-Channel Targeting</p></figcaption></figure>

## Campaign Creation

Regardless of where you will be running your campaign, Addressable has streamlined the campaign creation process into three main steps; network selection, campaign setup and content upload. There are, however, slight variations for each channel:&#x20;

&#x20;[Twitter (X) Ads campaign creation](https://addressable.gitbook.io/knowledge-base/solution-suite/targeting/creating-a-twitter-campaign)

[Display campaign creation](https://addressable.gitbook.io/knowledge-base/solution-suite/targeting/creating-a-display-campaign)