Audiences

An audience is a group of users who share common attributes (behavior, location, interest, balance and so on). Audiences are based on user activities and characteristics, as opposed to targeting parameters which define when and where to deliver a promoted post or a banner.

You can create audiences in order to:

• Explore the characteristics and behaviors of an interest group.

• Target audiences across social platforms & display campaigns.

• Analyze campaign results based on audience groups (for example, see which audiences your converted users fall under).

Audience Dashboard

The Audience feature is composed of three parts:

1. Audience Manager - An aggregated view of all your audiences in a single table.

2. Audience Builder - A user segment builder where you create an audience by defining various rules and conditions.

3. Audience Dashboard - This is where you explore the on/off-chain characteristics of your audience.