Twitter (X) Integration
When you integrate your Twitter (X) Ads account with Addressable, you can leverage Addressable audiences, optimization engine, insights and analytics to maximize the impact of your Twitter (X) paid ads. This integration enables you to:
Target your Addressable audiences on Twitter (X).
Configure and manage Twitter (X)-Ads campaigns directly from your Addressable account.
Leverage Addressable's optimization engine to auto-optimize your campaign in accordance to your objective.
Gain insights and advanced analytics about your audience and their user journeys.
Pre-requisites
Your X-ads account needs to be authorised by Twitter (X) to run paid ads campaigns. If your X account is halted, or you are experiencing difficulties in getting your account authorised and/or getting approved for particular geo-locations, contact our account team for assistance.
Twitter (X) Integration Guide
Log in to your Twitter (X) Ads account
Select 'Edit access to account' from the drop-down menu located at the top right corner of the screen
Click 'Add access'
Enter @addressableid in the left hand input field, select 'Ad Manager' in the right hand drop-down menu and save changes
Copy your Ads Manager account number, located below your account name
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
Twitter (X) Business integration guide
Log into your Twitter (X) Ads account
Click your Handle name › Business settings
Go to Collaborator tab > People
Click 'Invite people'
Select the 'Employee' permission level
Enter adrsbl@addressable.io › Invite
Once Addressable accepts the invite and is approved by Twitter (X) it is added to your Twitter (X) business account, but this entry must receive a role
Go to Accounts tab › Ads accounts › Add
Assign Addressable the 'Campaign Manager' role › Save
Copy the account ID
Log into your Addressable account
Select the Campaign tab › Launch new campaign › X campaign
Enter your account number in the dedicated field and click 'Connect'
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