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Twitter (X) Integration

When you integrate your Twitter (X) Ads account with Addressable, you can leverage Addressable audiences, optimization engine, insights and analytics to maximize the impact of your Twitter (X) paid ads. This integration enables you to:

  1. Target your Addressable audiences on Twitter (X).

  2. Configure and manage Twitter (X)-Ads campaigns directly from your Addressable account.

  3. Leverage Addressable's optimization engine to auto-optimize your campaign in accordance to your objective.

  4. Gain insights and advanced analytics about your audience and their user journeys.

Pre-requisites

Your X-ads account needs to be authorised by Twitter (X) to run paid ads campaigns. If your X account is halted, or you are experiencing difficulties in getting your account authorised and/or getting approved for particular geo-locations, contact our account team for assistance.

if you have a legacy Twitter (X) Business Ads account, please refer to the Twitter (X) Business integration guide

Twitter (X) Integration Guide

  1. Log in to your Twitter (X) Ads account

  2. Select 'Edit access to account' from the drop-down menu located at the top right corner of the screen

  3. Click 'Add access'

  4. Enter @addressableid in the left hand input field, select 'Ad Manager' in the right hand drop-down menu and save changes

  5. Copy your Ads Manager account number, located below your account name

  6. Log into your Addressable account

  7. Select the Campaign tab › Launch new campaign › X campaign

  8. Enter your account number in the dedicated field and click 'Connect'

Twitter (X) Business integration guide

  1. Log into your Twitter (X) Ads account

  2. Click your Handle name › Business settings

  3. Go to Collaborator tab > People

  4. Click 'Invite people'

  5. Select the 'Employee' permission level

  6. Enter adrsbl@addressable.io › Invite

  7. Once Addressable accepts the invite and is approved by Twitter (X) it is added to your Twitter (X) business account, but this entry must receive a role

  8. Go to Accounts tab › Ads accounts › Add

  9. Assign Addressable the 'Campaign Manager' role › Save

  10. Copy the account ID

  11. Log into your Addressable account

  12. Select the Campaign tab › Launch new campaign › X campaign

  13. Enter your account number in the dedicated field and click 'Connect'

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