User Radar
See how your user base is changing so you can spot opportunities and issues early.
User Radar
User Radar gives you a single place to understand who your users are and how they’re interacting with your product. It combines high-level trends with a detailed list of individual users so you can move smoothly from “what’s happening?” to “who is driving this?”
Use User Radar when you want to answer questions like:
How is my user base changing over time?
Which types of users are most active or most valuable?
Who are the users behind a specific trend, spike, or issue?
User Radar is made up of two main sections: User Overview and User Profiles.
User Overview
The User Overview shows an aggregated view of your users.
It gives you a clear, high-level picture of:
How many users you have and how that’s changing over time
Key behavior and engagement metrics (for example, activity, conversions, or feature usage)
How different user groups compare to each other, based on the filters you choose
This is the best place to start when you want to spot patterns, monitor trends, or quickly check the health of your user base before drilling into specific users.
User Profiles
The User Profiles section is a table of individual users.
Each row represents a single user and typically includes:
Core identifiers (such as user ID, wallet, or email)
Key attributes (for example, country, device, or plan)
Activity summaries (such as first seen, last seen, and basic engagement)
You can search, sort, and filter this table to find specific users or groups of users that match your criteria. This is useful when you want to:
Investigate the users behind a spike or drop seen in the User Overview
Look up a specific user to understand their history and behavior
Build or refine segments based on real user patterns
Functionality Overview
Save As Audience
On top of the Summary and Profile tab, you'll see a button called "Save As Audience", this button unlocks retargeting and prospecting for your users. When you save an audience, you have created a list of wallets that are ready for ads and insights.
To create an audience, apply some filters and have at least 100 total wallets and saving will be enabled.
A new audience can take up to 60 seconds to create, but once created, you can use this Audience in a new campaign to target these users and their lookalikes. You can also click the Audience name from the Audience page to see everything about this segment of users. Additional stats, what topics they're actively engaging on Twitter about, what holding they have, and what communities they're in.
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