Audience Dashboard

The Audience Dashboard is where you explore the characteristics of any audience. These include on-chain attributes such as wallet balance distribution, last on-chain activity and assets held by this group of users. The dashboard also includes off-chain characteristics, such as Twitter (X) influencers the users in this group are following, and fields of interest they exhibit on social networks.

Audience Dashboard

The Audience dashboard is generated for each saved Audience and updates every time you reload the dashboard page.

Dashboard Chart Breakdown

Element	Description	Notes/Clarifications
Wallets	Number of wallets that have interacted with the selected smart contracts comprising the audience group
Social Accounts	The number of Twitter (X) handles that were 'matched' to the wallets in this audience group
Balance	The current aggregated value of holdings for this group of wallets
Top Locations	The geo-distribution of 'matched' social accounts across the world
Wallet last Activity	Distribution of the last time these wallets were active on-chain
Wallet Balance distribution	A pie chart distribution of wallets according to the value of assets they hold at the time of audience creation
Top Tokens/Top NFTs	A distribution of tokens and NFTs that these users are currently holding in their wallets
Top followed influencers & businesses	Popular Twitter (X) influencers followed by the users in this audience	Based on the wallets that were 'matched' to social profiles
Topics & interests	Identified interests and/or self attestations of users from this audience on Twitter (X)	Based on the wallets that were 'matched' to social profiles

Uploading an Audience to Twitter (X)

You can upload any audience group created on Addressable as a Custom Audiences to your Twitter (X) ads account. This allows you to create specific user groups that can be used for retargeting, exclusion, and/or expansion of paid-ads campaigns.

When you upload a Custom Audience, there's an initial processing period (that can take up to 48 hours), where Twitter (X) validate internal parameters for every user in this group (such as when they were last active on Twitter (X) and wether or not they opted in/out of ads on the platform). This allows Twitter (X) to then serve your ads to the validated accounts.

It is possible that not all of the users in your Custom Audience will pass the internal validation process. That is why you may notice that the final Custom Audience size is smaller than your originally uploaded list. If there are less than 100 users that pass the validation process, the audience will receive an "Audience too small" status. In these cases, Twitter (X) makes the Custom Audience unavailable for targeting to align with the user privacy policy.

Using a Custom Audience on Twitter (X)

To target or exclude the users in your Custom Audience, navigate to the Audiences module within the Targeting section of the campaign form on Twitter (X). After selecting include/exclude, search or browse the List dropdown to find the specific audience that you need. As a reminder, only audiences with the 'Ready' status in the Audiences Manager will be available here.

Using Custom Audiences

Once you’ve done adding your Custom Audiences, complete the remaining campaign setup steps and launch!

Audience Summary

To review your audience configuration or check the status of an audience upload to Twitter (X), switch over the the Summary tab. Here you will find your selected categories, smart contracts and/or any filter conditions that were set for this segment. You will also see the history and status of this audience upload to Twitter (X).