LogoLogo
BlogCase StudiesLogin
  • welcome
    • About Addressable
  • Solution Suite
    • Targeting
      • Managing Campaigns
      • Creating a Twitter Campaign
      • Creating a Display Campaign
      • Campaign Performance
      • Ads Specifications
    • Audiences
      • Audience Manager
      • Audience Builder
      • Audience Dashboard
    • Insights & Analytics
      • How Attribution Works
      • Marketing Channels Classification
      • Metrics Glossary
  • Integrations
    • Data Sources & Integrations
      • Engagement Data Tracking
      • Performance Data Tracking
      • Import Wallet List
    • Twitter (X) Integration
    • Reddit Integration
    • Addressable Pixel
    • AppsFlyer Integration
  • APIs
    • Events API (server-to-server)
      • Attribution Without the Addressable Pixel
    • Audience Anywhere
Powered by GitBook
On this page

Was this helpful?

Export as PDF
  1. Solution Suite
  2. Audiences

Audience Manager

Last updated 8 months ago

Was this helpful?

This is an overview of all the audience groups you have created within a single screen. You can search, filter and sort your audiences by name, status and even the contracts the audiences are based on.

Click on any audience to dive into the Audience Dashboard, where you can explore the audience’s specific on/off-chain characteristics.

Hover over any row to reveal the additional actions menu directly on your audience management page:

  • Dashboard - redirecting you to the audience dashboard, which contains a full characteristics breakdown.

  • Edit - to edit your audience parameters.

  • Duplicate - allows you to copy the parameters of an existing audience into a new one, continuing to fine tune from that point.

  • Rename - you can change the name of an audience at any point, including audiences that are currently used in live campaigns.

  • Delete - delete an audience and remove it from the list.

Audience Manager Table

Column
Description
Notes

Name

A descriptive title for your audience

An audience does not require a unique name

Size

The number of wallets that met the parameters set when the audience was created

Social Accounts

The number of Twitter (X) handles that were 'matched' to the wallets in this audience group

Status (custom audience only)

Processing - Custom audience is being uploaded to Twitter. Failed - Custom audience upload failed. Too Small - Custom audience is too small to target on Twitter. Ready - Custom audience is ready for targeting on Twitter.

Contracts

The smart contracts that were used to build the audience

Last modified

Date and time of the most recent audience edit

In Campaign

Indication that an audience that has been used for a targeted ads campaign (regardless of the campaign's status)

Twitter Expiration (custom audience only)

The date of expiration of a custom audience on Twitter (X)

Audience Manger