User Radar

See user profiles that are enriched with on-chain and off-chain data, enabling precise retargeting and deeper wallet insights

User Radar shows all user profiles that have visited your platform and either (a) their wallet is known by Addressable or (b) they connected to your platform. User Radar enables precise retargeting and re-engagement of your most valuable users.

Each user profile is enriched by Addressable with both off-chain data captured from your platform (such as country, language, and campaign details) and on-chain data (including top holdings, blockchain type, and wallet age), providing deeper insight into wallet behaviors and characteristics across multiple channels.

Overview of Page

Save As Audience

On top of the Summary and Profile tab, you'll see a button called "Save As Audience", this button unlocks retargeting and prospecting for your users. When you save an audience, you have created a list of wallets that are ready for ads and insights.

To create an audience, apply some filters and have at least 100 total wallets and saving will be enabled.

A new audience can take up to 60 seconds to create, but once created, you can use this Audience in a new campaign to target these users and their lookalikes. You can also click the Audience name from the Audience page to see everything about this segment of users. Additional stats, what topics they're actively engaging on Twitter about, what holding they have, and what communities they're in.

Summary Tab

Within the Summary tab, you will see helpful charts to understand your users even deeper.

Here are some helpful hints:

• The All Users by Lifecycle Stage Over Time graph will show you a snapshot of all of you users each day with the stage the users are in. Assuming all options are checked, this graph will never decrease over time, as it shows all of your users cumulatively.

• Otherwise, charts and cards excluded from this page are already documented within the platform. Please see the info icon (i with a circle around it) for additional information. If you have any additional questions, please let us know.

Profile Tab

Each column has a definition that can be viewed by either hovering the the info icon (a circle with an i in it) on the table, under the Field name when selecting a filter, or by pressing the "Columns" button.

Lifecycle Stage Column

The Lifecycle Stage indicates how engaged they are with your platform. A user can only exist within one of these states at a time, so a New User, while also Active is not counted as Active for the first fourteen days.

Lifecycle Stage	"Lifecycle Stage" Column
New User	The user was first active within the last 14 days
Active User	The user was last activity was within the last 30 days
Drifting Users	The user was last activity between 31 and 60 days ago
Dormant Users	The user was last activity more than 60 days ago

Profile Stages Column

The Profile Stage indicates how much is known about a profile and whether their wallet is known to you.

Profile Stage	Description
Identified Profile	The user’s wallet is know by Addressable, but they haven’t connected their wallet on your platform—so their wallet address is not shared with you.
Connected Profile	The user connected their wallet directly on your platform, so their wallet address is available to you.

Suspicious Activities Column

Whether or not this User Profile was seen doing suspicious activities.

Activity	Description
No Activities	The user profile has no activities that match any of the below and therefore is considered to be not suspicious.
Bot Activity	The user has been identified as a bot because they have connect >=30 different wallets.

"Wallet Domain" Column

If the wallet has a NFT domain associated with it, we will present it in the table under Wallet and in filters list under Wallet Domain. We support the following services:

• ENS (Ethereum)

• Base Name Service (Base)

• SpaceID (Binance & Arbitrum)

• Unstoppable Domains (Polygon)

• Freenames (Polygon)

Cohorts Column

Cohort tags highlight an wallet's average activity overtime. The tags are applied when averages meet established thresholds and could change with time. All of these must be true at least once in the last 30 days.

Tag	Description
Swapper	When a wallet has a high number of Swap-based transactions on a specific chain.
Loan Taker or Borrower	When a wallet has a high number of Loan-based transactions on a specific chain.
Staker	When a wallet has a high number of Staking-based transactions on a specific chain.
L2 Users	When a wallet has a high number of transactions on Layer 2.
Liquidity Provider	When a wallet has a high number of Liquidity-based transactions on a specific chain.
Bridge User	When a wallet has a high number of Bridge-based transactions on a specific chain.
Developer	Holders of NFT associated with developers, such as ETH Denver, Developers Guild, etc.
Airdrop Farmer Bots	When the same user has connect at least 30 different wallets.
DAO Voter	When a wallet history show that they have voting transactions
Frequent Conferences Attender	When a wallet has minted at least 3 POAP NFTs

Additional Columns

Columns excluded from this page are already documented within the platform.

When you see a column name in the table or the column picker popup, there's an info icon (i with a circle around it) that you can hover on to see the full description.

If you have any additional questions, please let us know.