User Radar
User Radar shows all user profiles that have visited your platform and either (a) their wallet is known by Addressable or (b) they connected to your platform. This enables precise retargeting and re-engagement of your most valuable users—those directly interacting with your contracts.
Each user profile is enriched by Addressable with both off-chain data captured from your platform (such as country, language, and campaign details) and on-chain data (including top holdings, blockchain type, and wallet age), providing deeper insight into wallet behaviors and characteristics across multiple channels.
You can easily save these enriched user profiles as Audiences within Addressable, enabling detailed breakdowns, additional insights, and targeted activation through paid advertising. Additionally, this unique profile data can be exported for further analysis or integration into your growth workflows.
Columns Details
Each column has a definition that can be viewed by either hovering the the info icon (a circle with an i in it) on the table, under the Field name when selecting a filter, or by pressing the "Columns" button.
Profile Stages Column
The Profile Stage indicates how much is known about a profile and whether their wallet is known to you.
Identified Profile
The user’s wallet is know by Addressable, but they haven’t connected their wallet on your platform—so their wallet address is not shared with you.
Connected Profile
The user connected their wallet directly on your platform,
so their wallet address is available to you.
Suspicious Activities Column
Whether or not this User Profile was seen doing suspicious activities.
No Activities
The user profile has no activities that match any of the below and therefore is considered to be not suspicious.
Bot Activity
The user has been identified as a bot because they have connect >=30 different wallets.
Wallet Domain Column
If the wallet has a NFT domain associated with it, we will present it in the table under Wallet and in filters list under Wallet Domain. We support the following services:
ENS (Ethereum)
Base Name Service (Base)
SpaceID (Binance & Arbitrum)
Unstoppable Domains (Polygon)
Freenames (Polygon)
Cohorts Column
Cohort tags highlight an wallet's average activity overtime. The tags are applied when averages meet established thresholds and could change with time.
Swapper
When a wallet has a high number of Swap-based transactions on a specific chain.
Loan Taker or Borrower
When a wallet has a high number of Loan-based transactions on a specific chain.
Staker
When a wallet has a high number of Staking-based transactions on a specific chain.
L2 Users
When a wallet has a high number of transactions on Layer 2.
Liquidity Provider
When a wallet has a high number of Liquidity-based transactions on a specific chain.
Bridge User
When a wallet has a high number of Bridge-based transactions on a specific chain.
Developer
Holders of NFT associated with developers, such as ETH Denver, Developers Guild, etc.
Airdrop Farmer Bots
When the same user has connect at least 30 different wallets.
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