Addressable Pixel
In this guide, you'll learn how to set up the Addressable Pixel using the Google Tag Manager or JavaScript SDK.
The Addressable Pixel lets you track key actions on your website—like page views, signups, and wallet connections—and connect them to blockchain activity such as on-chain conversions.
Enabled By The Pixel
By setting up the Addressable Pixel and Custom Events, the following features become available depending your plan:
User Radar — Understand your users, enriched with Web2 attribution and Web3 on-chain activities.
Marketing Report – Understand the effectiveness of all your marketing efforts, even if it's not through Addressable.
Funnel Report – Understand how your users move through your conversion funnel (on and off-chain).
Campaign Manager – Understand visitor behavior, calculate ROAS, and attribute conversions to your Paid Campaigns.
Getting Started
Configuration Options
There are two primary ways to configure your Pixel:
Google Tag Manager (GTM) – A quick and easy install method (Recommended) — Go to Page
JavaScript Snippet (JS) – For adding the pixel directly to your website — Go to Page
Help Me Decide — If you're unsure, keep on reading — Jump to Section
Note: Using both integrations together, in any capacities, is not supported or recommended.
Help Me Decide
When to use Google Tag Manager (GTM)
Use this option if any of the following are true (and is recommended):
You're already using Google Tag Manager
Your team has limited development resources
You want a fast and non-technical installation
When to use the Javascript SDK (JS)
Use this option if any of the following are true:
You’re not using Google Tag Manager
You already have other tracking code set up in your codebase
You want full control over how and where the pixel is deployed
If you're still not sure, please contact customer support
If you have a downloadable app — such as an iOS, Android, or Desktop — please contact us for additional help. Recommendations for these configurations are reviewed on a case by case to ensure accurate tracking within the Addressable Platform.
Troubleshooting
If you run into issues, we're here to help. Here are some common issues and tools to help you along. If you still need anything, feel free to reach out.
Content Security Policy (CSP)
If you have a CSP set up, you must also add us to your policy for our domains.
View Event Logs
This is only helpful if you're tech-savvy and running into issues.
You can see a live feed of event's logged by the Pixel every ~60 seconds.
This is also where you can access the Troubleshoot Tool as well.
You can log back into Addressable, click on Data Sources, click on View Events under Addressable Pixel, and go to the Raw Events tab.
Otherwise, contact customer support for help!
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