Creating a Display Campaign
Last updated
Last updated
The Programmatic Display campaign creation process is streamlined on the Addressable platform, and includes 2 simple steps:
Configuring the campaign parameters and targeting features (audience, objective, budget, schedule, location)
Uploading creatives to the Media Library, and attaching them to the campaign.
Once launched, your creatives are distributed across our global DSP partners' inventory and the campaign is dynamically optimized by the Addressable+ engine.
Running Programmatic Display campaigns requires an Addressable credit line with dedicated funds. Contact your customer success manger to set one up.
Select your target group. Pick one of your pre-defined audience groups.
Select your campaign objective. Addressable campaigns are objective based, meaning they are optimized towards a particular goal. When you set 'Website Traffic and Actions' as your objective, you can select a particular event as your campaign's goal and optimization metric.
Set your budget. Cap the max spend for the campaign. Make sure you have enough funds in your Programmatic Display credit line.
Schedule the campaign duration.
Select geolocations.
Name your Ad.
Select the media type you would like to upload (only Banner Ads are supported at this time).
Upload the campaign's media (Creatives). You can upload multiple creatives, types & sizes to cover all platforms and real-estates.
Provide the banner's destination URL.
Launch campaign. Once your campaign goes live, you can to track the campaign's performance.
