# Managing Campaigns

All campaigns are created and managed on a single screen. You can search and filter your campaigns by type, status, objective, and all other relevant campaign attributes. Custom columns can be added by clicking the Columns dropdown. \
Your last column layout is always saved for future sessions.<br>

<figure><img src="https://2800906092-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlmvdGU0ER07OAwIyiroz%2Fuploads%2FPgxJbgIxXjkQtFLIRAoZ%2FCampaign%20Manager.png?alt=media&#x26;token=654fa0ff-ff3b-412f-b13e-62186b061b6b" alt=""><figcaption><p>Campaign Manager</p></figcaption></figure>

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Click on a campaign to drill down to its performance report. \
Learn more about [Campaign Performance](https://addressable.gitbook.io/knowledge-base/solution-suite/targeting/campaign-performance).<br>

Click on the additional actions icon<img src="https://2800906092-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FlmvdGU0ER07OAwIyiroz%2Fuploads%2FaVfye1vDZq1kWW3ju5EE%2Fmore%20actions.webp?alt=media&#x26;token=580045f7-8145-43f1-b282-ecc7e7f3aba7" alt="" data-size="line">to quickly take the following actions directly from your campaign management table:&#x20;

* Open this campaign on Twitter (X) in new tab.
* Pause campaign - this will stop the corresponding network from serving your campaign.
* Start campaign - this will re-initiate a paused campaign.
* Duplicate - allows you to copy the configuration of an existing campaign onto a new one. This however does not duplicate the campaign's optimization history.&#x20;
* Delete - you can completely delete a draft campaign or campaigns that have been served by the Ads network. Deleting a campaign on the Addressable platform will deleted it from the integrated Ads network's dashboards as well.&#x20;

{% hint style="info" %}
Addressable campaigns are not editable after launch. Once we initiate the campaign on the corresponding network, any configuration changes require a new campaign creation.&#x20;
{% endhint %}

## Campaign Management Table

The following is a list of the campaign table attributes and their description:

<table><thead><tr><th width="133">Column</th><th width="365">Description</th><th>Notes</th></tr></thead><tbody><tr><td>Name</td><td>A descriptive title for your campaign</td><td>'AddressableAI' is added as a prefix to the Twitter (X) campaign name (e.g. AddressableAI_USA_Gamers)</td></tr><tr><td>Network</td><td>Twitter (X), Reddit, Display</td><td></td></tr><tr><td>Status</td><td>Pending - processing the configuration on the corresponding network.<br><br>Pending Approval (Twitter (X)) - Awaiting network's content approval<br><br>Draft - The campaign is configured but has not been 'launched' yet<br><br>Expired - The campaign has reached its 'End Date'<br><br>Exhausted - The campaign has depleted its budget<br><br>Halted (Twitter (X)) -  The campaign has been stopped by the network<br><br>Deleted - The campaign has been removed<br><br>Scheduled -  The campaign is set to launch at a future date</td><td></td></tr><tr><td>Audience</td><td>The campaign's target group</td><td>You can only set one audience per campaign</td></tr><tr><td>Creation time</td><td>Date and time of the campaign creation on the Addressable platform</td><td></td></tr><tr><td>Start time</td><td>Date and time of the campaign launch on the ads network </td><td></td></tr><tr><td>End time</td><td>Date and time of the campaign end (Exhausted or Halted)</td><td></td></tr><tr><td>Performance metrics</td><td>Impressions, Clicks, CTR, Budget etc. as reported from the ads network</td><td></td></tr></tbody></table>
