Managing Campaigns

All campaigns are created and managed on a single screen. You can search and filter your campaigns by type, status, objective, and all other relevant campaign attributes. Custom columns can be added by clicking the Columns dropdown. Your last column layout is always saved for future sessions.

Campaign Manager

Click on a campaign to drill down to its performance report. Learn more about Campaign Performance.

Click on the additional actions iconto quickly take the following actions directly from your campaign management table:

• Open this campaign on Twitter (X) in new tab.

• Pause campaign - this will stop the corresponding network from serving your campaign.

• Start campaign - this will re-initiate a paused campaign.

• Duplicate - allows you to copy the configuration of an existing campaign onto a new one. This however does not duplicate the campaign's optimization history.

• Delete - you can completely delete a draft campaign or campaigns that have been served by the Ads network. Deleting a campaign on the Addressable platform will deleted it from the integrated Ads network's dashboards as well.

Addressable campaigns are not editable after launch. Once we initiate the campaign on the corresponding network, any configuration changes require a new campaign creation.

Campaign Management Table

The following is a list of the campaign table attributes and their description:

Column	Description	Notes
Name	A descriptive title for your campaign	'AddressableAI' is added as a prefix to the Twitter (X) campaign name (e.g. AddressableAI_USA_Gamers)
Network	Twitter (X), Reddit, Display
Status	Pending - processing the configuration on the corresponding network. Pending Approval (Twitter (X)) - Awaiting network's content approval Draft - The campaign is configured but has not been 'launched' yet Expired - The campaign has reached its 'End Date' Exhausted - The campaign has depleted its budget Halted (Twitter (X)) - The campaign has been stopped by the network Deleted - The campaign has been removed Scheduled - The campaign is set to launch at a future date
Audience	The campaign's target group	You can only set one audience per campaign
Creation time	Date and time of the campaign creation on the Addressable platform
Start time	Date and time of the campaign launch on the ads network
End time	Date and time of the campaign end (Exhausted or Halted)
Performance metrics	Impressions, Clicks, CTR, Budget etc. as reported from the ads network